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Marketing Manager

Jack Madden Ford · Norwood, MA, USA ·

Job type:
Freelance

Junior Marketing Manager
About the role
We’re looking for a creative, organized person who is comfortable with social media and knows how to use AI to work more efficiently. This is a hands-on dealership marketing role for someone with limited professional experience who wants to learn the business and grow into greater responsibility.

You’ll help bring our vehicles, people, and customer experience to life online. You don’t need years of experience managing a marketing department. We’re looking for initiative, good judgment, strong follow-through, and a willingness to learn.

Responsibilities

Create social media content, including photos, short videos, reels, stories, and posts

Capture vehicle walkarounds, employee features, dealership events, and customer stories with appropriate permission

Maintain a content calendar and coordinate with sales, service, and management to highlight relevant vehicles, offers, and dealership news

Monitor comments and messages, respond professionally, and connect customer inquiries with the appropriate team

Assist with website updates, email campaigns, promotions, and community marketing

Use AI tools to brainstorm ideas, draft captions, repurpose content, organize projects, and reduce time spent on repetitive tasks

Review AI-generated work for accuracy and brand consistency, protect customer information, and obtain approval for pricing, offers, and promotional claims

Track engagement, website traffic, and inquiries to understand what’s working and recommend improvements

Keep marketing materials organized and follow projects through to completion

What we’re looking for

A working knowledge of Facebook, Instagram, TikTok, and current social media format

Basic photography and video skills, including shooting on a smartphone and making simple edits

Familiarity with tools such as ChatGPT, Canva, or CapCut, and an interest in learning new technology

Strong writing skills, attention to detail, and good judgment about public-facing content

Comfort working with different departments and taking initiative to find content opportunities

The ability to write and organize SEO content that helps our sites stay relevant.

Organization, reliability, and the ability to manage several small projects at once

A positive response to feedback and a genuine desire to develop professionally

Experience and qualifications
Previous dealership experience is not required. Personal projects, internships, freelance work, volunteer experience, and social media accounts you’ve helped manage all count.

Growth opportunity
This position begins with hands-on content creation and day-to-day marketing execution. As you demonstrate your skills and learn the business, the role can expand into campaign planning, performance reporting and broader marketing management.

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