Okta is hiring a Senior Art Director, Demand Gen in Bellevue, WA (onsite) to lead visual creative for global demand generation and growth.
Responsibilities
- Act as the visual creative lead for integrated, global demand generation campaigns; set distinct aesthetic direction, narrative hierarchy, and digital design standards that strengthen the Okta brand
- Concept, design, and direct cohesive multi-channel creative across the conversion funnel, including paid acquisition (social, programmatic, and search display), landing pages, interactive product tours, gated research reports, and email journeys
- Partner with Demand Gen leaders, Global Campaign managers, and copywriters to translate campaign briefs, pipeline targets, and technical concepts into clear visual narratives
- Work with marketing operations and growth marketers to review analytics, engagement heatmaps, and creative A/B testing results, then apply quantitative insights to iterative design improvements
- Extend core brand identity into high-conversion environments while maintaining visual consistency, accessibility (WCAG compliance) , and responsive web standards
- Build modular Figma components , campaign templates, and layout systems to accelerate asset production at scale without sacrificing quality
- Collaborate with dedicated copywriters, motion designers, web producers, and external creative agencies from initial brief through final asset handoff
Requirements
- 6+ years of art direction or senior visual design experience, with direct focus on multi-channel digital campaigns, demand generation, or performance creative in B2B SaaS , enterprise tech, or top-tier digital agencies
- Portfolio demonstrating sophisticated typography, visual hierarchy, layout design, and modular creative systems across digital touchpoints (ad packages, conversion web pages, editorial assets, interactive experiences)
- Expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies
- Advanced proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign), plus modern asset management and workflow tools
- Ability to review performance metrics and work within A/B testing frameworks to guide creative iteration
- Strong verbal and visual presentation skills, including the ability to clearly explain design rationale and strategic thinking to marketing executives, product teams, and cross-functional partners
- Proactive self-starter with experience partnering closely with copywriters and mentoring junior or mid-level designers
Technologies
- Figma
- Adobe Creative Cloud
- Photoshop
- Illustrator
- InDesign
- WCAG
- A/B testing
- HTML
- CSS
- After Effects
- Lottie
Benefits
- Equity (where applicable)
- Bonus
- Health, dental and vision insurance
- 401(k)
- Flexible spending account
- Paid leave (including PTO and parental leave)
Bonus Points
- Direct experience designing for enterprise cybersecurity, cloud infrastructure, or developer platforms
- Working knowledge of motion design (After Effects, Lottie) or rich media animation for paid social and digital ad units
- Familiarity with front-end web technologies (HTML, CSS) and web design frameworks
Okta Experience
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
Location: Bellevue, WA (onsite)
Salary: USD 143,000 - 196,000 per year
Minimum experience: 6 years