Digital Content and Marketing Coordinator

The Digital Content & Marketing Coordinator supports the Washington Immigrant Information Center by developing, managing, and disseminating quality client-facing information. The role manages social media strategy and content dissemination on digital platforms, working closely with specialists to meet client information needs.

Responsibilities

Ensure content is accurate, complete, easy to understand and engaging.

Collaborate on, edit written and multimedia content built by Washington Immigrant Information Center team.

Define, implement, and monitor digital advertising campaigns - both paid and organic.

Publish relevant and appropriate content on the Washington Immigrant Information Center digital platforms.

Monitor traffic and other feedback emanating from Washington Immigrant Information Center platform.

Contribute to the communication strategy in collaboration with the Information & Referral Services Manager.

Use the translation-management software and other tools to prepare content for publication.

Continuously ensure that the editorial content is up to date.

Review and track metrics to adapt messaging and resources, based on the engagement of users and the feedback provided by those who visit our website and social media sites.

Continuously monitor web and social media performance indicators, review, and track metrics within Zendesk, flag criticalities, and propose improvements to the communication and marketing strategy.

Work with Information Technology team to resolve technical issues across platforms.

Contribute to drafting reports on Washington Immigrant Information Center content.

Coordinate with Digital Content Creator to develop social media posts, captions, graphics, and overall dissemination schedule.

Manage article workflow, including drafting initial copy, coordinating with legal team as needed, working with external translation vendor, and organizing translations on Box and in Monday.com.

Provide technical guidance for clear and accessible information provision to Specialists.

Manage content calendar in Monday.com.

Requirements

BA/BS or equivalent experience in multimedia journalism, digital communications, or relevant field.

Minimum 2+ years of reporting, writing, or editing experience.

Minimum 2+ years of digital content management experience, including for online platforms and social media.

Knowledge of graphic design software (Canva or Adobe Products) preferred.

Knowledge of SEO best practices and experience using CMS.

Knowledge of immigration and refugee issues; previous work experience in the immigration field desired.

Exceptional writing, editing, and proofreading skills with a keen eye for detail.

Excellent communication and collaboration skills.

Strong interpersonal skills and high emotional intelligence.

Ability to work independently with remote management.

Fluency in English required.

Demonstrated ability to work cross-culturally with empathy, humility, and confidentiality.

Project management experience preferred

Skills

Digital Content Management

Social Media Management

Reporting and Writing

Editing and Proofreading

Graphic Design Software

SEO Best Practices

Content Management Systems

Immigration Knowledge

Refugee Protection Knowledge

Project Management

Multimedia Journalism

Client-Facing Communications

Cross-Cultural Communication

Remote Work Management

Collaboration Skills

Languages
English

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