Director OF Digital Marketing

We are seeking a results-driven Director of Digital Growth to lead and scale our digital marketing strategy with a focus on attracting high-net-worth and ultra-high-net-worth clients. This role is responsible for developing sophisticated, data-driven acquisition strategies that reflect the professionalism, discretion, and credibility expected in a wealth management environment.

The ideal candidate combines deep performance marketing expertise with strong analytical discipline and executive-level communication skills.

Location: Export, PA

Hours: Full-Time: 8:30am-4:30pm

Job Type: Remote/Hybrid role

Salary: $90,000-$100,000 / year

Key Responsibilities

Develop and execute a digital acquisition strategy focused on attracting qualified high-net-worth prospects

Drive measurable growth in qualified leads for both client acquisition and advisor recruiting initiatives

Establish growth targets and build scalable, performance-driven campaigns

Analytics, Tracking & Reporting

Own digital analytics strategy, including tracking architecture, attribution modeling, and reporting dashboards

Analyze campaign performance and optimize toward cost per qualified lead and long-term client value

Provide executive-level reporting with actionable insights

Campaign & Budget Management

Manage digital marketing budgets with a focus on ROI and sustainable growth

Oversee cross-channel planning across paid search, paid social, display, retargeting, and email

Continuously test and optimize messaging, targeting, and funnel performance

Content & Email Marketing Oversight

Collaborate with internal leadership to translate thought leadership into high-performing campaigns

Coordinate content creation for digital funnels, landing pages, and paid campaigns

Oversee email marketing strategy, segmentation, automation, and performance optimization

Qualifications

5+ years of progressive experience in digital performance marketing, preferably in financial services or a regulated industry

Expert-level proficiency in Google Ads (Search, Display, YouTube) with demonstrated success managing high-value lead funnels

Strong experience managing and optimizing Meta Ads campaigns for performance and lead quality

Advanced analytics capabilities, including conversion tracking, attribution modeling, and KPI development

Experience implementing tracking systems (GA4, Tag Manager, CRM integrations) to measure full-funnel performance

Strong understanding of compliance considerations within financial services marketing

Proven leadership ability with strong communication and cross-functional collaboration skills

Experience targeting affluent, accredited, or high-net-worth audiences preferred

Remote/Hybrid role

This role may require periodic travel to YTS Wealth Management branch locations in Pennsylvania and Virginia, depending on the candidate’s location.

Team-oriented and supportive culture

Fast-paced, professional setting

Physical Requirements

30–40 hours/week sitting

5–10 hours/week standing/bending

Occasional lifting (5–30 lbs)

Ability to travel occasionally to branch locations (if required)

Compensation

Salary: $90,000 – $100,000 annually (based on experience)

Benefits and Perks

9 paid holidays annually (If during Mon-Fri)

Flexible Scheduling for personal/miscellaneous appointments that does not go against PTO

(After 30 Days) 10 days of Paid Time Off

(After 30 Days) 401(k) dollar for dollar match up to 4%

(After 30 Days) Maternity and Paternity leave

(After 30 Days) Medical – Dental – Vision – HRA – Life Insurance

Growth and advancement opportunities within a fast-growing firm

Relocation

Export, PA 15632: Relocate before first day (Preferred)

Commute expenses not reimbursed

Legal & Compliance Disclosures

Equal Employment Opportunity (EEO): We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, disability, or age.

At-Will Employment: Employment with YTS Wealth Management is at-will. Either the employee or the company may terminate employment at any time, with or without cause or notice, unless otherwise specified by law.

Background / Drug Screening: Employment is contingent upon successful completion of drug test, state background check, and federal fingerprinting.

This job description is not intended to be all-inclusive. Employees may perform other duties as assigned to meet business needs.

#J-18808-Ljbffr