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Digital Marketing Specialist /Paid Media (In‑Office)

Strive Creative · Ferndale, MI, USA ·

Job type:
Full Time

At Strive Creative , we pair data with storytelling.
We're hiring a Digital Marketing Specialist to focus on paid media and shaping the customer journey — think engaging landing pages, automated newsletters, and social content that turns attention into action — working in close partnership with our creative and account teams.
What You’ll Do Launch & Manage Paid Media: Set up, QA, and optimize campaigns across Google Ads, Meta, and LinkedIn; align audiences, creative, bids, and budgets to goals.
Build Journeys & Landing Pages : Create conversion-focused landing pages and clear user paths from ad click to on-page engagement and follow-up.
Automate Newsletters & Support Social: Set up segmented, automated email sequences in our ESP; test subject lines, content, and send cadence; coordinate organic social scheduling and light content development.
Optimize & Report: Run A/B tests on creative, audience, and pages; monitor GA4/Ads Manager and surface insights in Tableau; keep pacing, calendars, and SOPs tight.
What You Bring 2–3 years in digital marketing (agency/multi‑client a plus)
Google Ads certification ; proficiency with Meta Ads Manage r and GA4 ; comfortable in Tableau and spreadsheets
Hands‑on newsletter/ESP experience and WordPress page building/content updates
Clear, concise copywriting across ads, email, and social
Organized, proactive, and an in‑office collaborator
Nice-to-Haves Experience with social scheduling tools
Basic on-page SEO knowledge
Experience using AI tools (e.g., ChatGPT) for ideation/drafting
Why Strive Small, strategy‑driven team; hands‑on work across channels; ideas move fast and results matter. Growth path: Senior Digital Marketing Specialist.
Benefits include: Health
Vision
Paid time off
401(k) match
Ready to dive in? Strive is an equal opportunity employer.

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