Director, Brand Marketing

For our client, we are seeking a Director, Brand Marketing to join the team of a leader in the Retail & Consumer Goods space. This role will shape brand strategy and storytelling for a consumer-focused business with a portfolio of products spanning digital and retail channels. The ideal candidate will connect consumer insights, product innovation, and launch planning to strengthen brand positioning and drive market impact. You will partner closely with cross-functional teams across product development, marketing, research, and operations to bring new offerings to market with clarity and consistency. This is a highly collaborative role for a strategic marketer who can balance creative brand thinking with commercial execution.

Location: Remote – US based candidates only, no visa sponsorship available

Compensation: $160,000 – $180,000 annually

Responsibilities

Own and develop the brand strategy and narrative to strengthen the master brand

Conduct primary and secondary research to understand consumer needs and market dynamics

Translate competitive analysis into actionable insights for product innovation

Manage naming and trademark processes for new product SKUs

Integrate consumer insights into product development and marketing strategies

Lead the launch plan across various channels, ensuring readiness and performance

Collaborate with cross-functional teams to align on brand direction and marketing budget

Qualifications

8-12 years in brand management or marketing, preferably in hair care or consumer health

Experience launching products from concept to market with R&D and supply chain

Proven track record in integrated brand strategies across digital and retail

Strong instincts in DTC, e-commerce, and omnichannel pricing

Ability to navigate between entrepreneurial and large organizations without formal authority

Fluent in consumer segmentation and insights, both quantitative and qualitative

Exceptional communication skills with a focus on ownership and collaboration

Benefits

Fully remote work experience

Comprehensive medical, dental, and vision package

401K with employer match

Quarterly bonus program

Flexible PTO

Company-wide wellness breaks

Free lunch on Tuesdays and Thursdays

Monthly wellness, internet, and cell phone stipends

Annual learning & development stipend

Free meditation app membership

Free product subscription

Pet insurance discounts

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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