Brand & Digital Designer - Freelance

This is a remote position. The engagement will operate on a freelance / retainer basis, with the required availability, capacity and working arrangements to be agreed.
Role Overview The Freelance Brand & Digital Designer will support the ongoing delivery, application and development of the MasterStart and MasterStart Institute brands, creating high-quality, engaging and commercially effective creative across digital, print, presentations, campaigns and web. The role will work across a broad range of creative requirements, translating marketing and business briefs into professionally executed design while ensuring consistency across MasterStart 's established visual systems and brand identities. Initially, the designer will focus on learning and applying MasterStart 's established visual systems under the creative guidance of our existing Senior Freelance Designer. As familiarity with the brands, business and creative environment develops, the successful candidate will progressively take greater ownership of projects and contribute more actively to creative concepts, campaign development and the continued evolution of the brands. Day-to-day creative direction and initial quality review will be provided by MasterStart 's existing Senior Freelance Designer, while overall priorities, briefs and final approvals will be managed by the Brand Manager. The designer will collaborate closely with the Senior Designer, Marketing Team and other internal stakeholders as required. This is a role requiring the ability to balance creative thinking with brand consistency and commercial practicality, moving confidently between conceptual creative work and detailed production while delivering consistently high-quality work across multiple projects, audiences and channels.
Requirements Key Responsibilities The responsibilities outlined below are indicative of the role and may evolve in accordance with business needs.
Brand Application & Creative Development Apply the MasterStart and MasterStart Institute brands consistently across all design work
Translate marketing and business briefs into clear, engaging and professionally executed creative
Work confidently within established brand systems while contributing thoughtful creative recommendations
Develop campaign concepts and scalable visual systems that can be applied consistently across multiple channels
Maintain a high standard of typography, layout, visual hierarchy and attention to detail
Exercise sound creative judgement regarding when to follow an established visual system and when to recommend an improved creative solution
Respect and build upon the creative work and brand foundations already established within the business
Support the continued development and documentation of the brands' visual language
Digital Design Design creative assets across social media, paid media and other digital campaigns
Create email banners, campaign headers and supporting digital artwork
Design landing pages, website sections and other digital experiences
Adapt designs appropriately for different platforms, audiences, formats and screen sizes
Support basic page-building and content updates using existing drag-and-drop tools or page builders
Apply basic responsive web-design principles to digital creative
Prepare appropriately sized and optimised assets for web and digital use
Support the creation of editable digital templates where required
Presentation Design Design and format internal, client-facing and event presentations
Translate complex information into clear, engaging and compelling visual stories
Develop slide layouts, diagrams, infographics and reusable presentation systems
Work confidently within MasterStart , MasterStart Institute, client and partner-branded presentation templates
Maintain strong visual consistency across large or complex presentation decks
Prepare polished presentations that can be handed over for internal use or further refinement
Campaign & Marketing Collateral Develop visual assets for integrated campaigns across email, social media, web, paid media and sales enablement
Design course and programme brochures, learner recruitment materials, reports, guides, infographics and one-pagers
Create event materials, posters, pull-up banners, certificates, graduation materials and other print collateral
Develop client- and partner-specific campaign assets
Produce visual concepts and mock-ups to help stakeholders understand and evaluate proposed creative directions
Manage campaign adaptations, resizing and versioning across different formats and channels
Undertake basic image retouching and artwork preparation where required
Ensure creative work supports the intended marketing, learner, client or commercial objective
Partner & Co-Branded Work Apply partner and client branding accurately alongside the MasterStart and MasterStart Institute brands
Work effectively across a range of corporate identities without compromising visual consistency or clarity
Interpret and accurately apply third-party brand guidelines
Develop co-branded client, partner and campaign assets
Prepare adaptable collateral for enterprise clients and learning partners
Ensure appropriate brand hierarchy and representation across co-branded creative
Design Systems & File Management Work confidently within established Figma libraries, components and templates
Maintain organised, editable and clearly labelled design and source files
Build reusable components, templates and design assets where appropriate
Maintain consistency across recurring creative assets and campaign materials
Support the ongoing organisation and maintenance of design libraries and creative resources
Ensure appropriate source files are available for future adaptation and internal use
Production & Quality Assurance Prepare artwork correctly for digital and print production
Check dimensions, resolution, colour profiles, bleed and export settings before final submission
Proof designs carefully and maintain a consistently high standard of quality
Ensure creative accurately reflects approved briefs, content and brand requirements
Respond constructively to creative feedback and manage revisions efficiently
Deliver work within agreed timelines and communicate proactively where deadlines or capacity may be affected
Take ownership of the quality and completeness of creative work before final submission
Requirements Approximately five or more years of professional design experience, or a portfolio demonstrating an equivalent level of capability
Strong experience across brand, marketing and digital design
Demonstrated experience working with established brand guidelines and design systems
Experience developing creative for both business and consumer audiences
Strong presentation-design experience
Experience designing across digital, web and print environments
Experience producing professional digital and print-ready artwork
A strong portfolio demonstrating excellent typography, layout, visual hierarchy, attention to detail and conceptual thinking
Experience operating in a fast-moving environment across multiple projects, priorities and stakeholders

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