Technical Copywriter - Broadband

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $5B in revenue, and employ approximately 12,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.

What We Offer

Flexible time off policy

401K Company match (up to 4% - dollar for dollar)

Professional development, training, and tuition reimbursement programs

Excellent medical, dental, vision, and life insurance policy options

Opportunities for career advancement with an industry leading company!

Job Summary
Data center interconnection requirements are growing. Long-haul routes are being upgraded for unprecedented capacity. Metro fiber is densifying to handle surging bandwidth demands. Network operators face both immense infrastructure challenges and transformational business opportunities.

AFL is seeking a Technical Copywriter (Broadband) to bridge industry trends and network challenges with our optical fiber solutions. You'll craft compelling narratives that position us as a trusted leader in the Broadband market.

In this role, you'll create authoritative long-form content including white papers, case studies, technical briefs, network solutions, and product content that inform and service providers, hyperscalers, and network infrastructure stakeholders across North America.

Responsibilities
Content Strategy and Creation

Develop Broadband thought leadership and content roadmap aligned with AFL's market strategy

Plan and conduct structured interviews to distill technical insights into authoritative narratives

Research and write white papers on data center interconnection, long-haul optimization, metro/regional fiber builds, and FTTX deployments, and emerging Broadband demands

Create solution content connecting thought leadership to AFL's network solutions and real-world applications

Develop product content showcasing AFL's complete solutions portfolio in the context of broadband networks, thought leadership, and customer challenges

Produce derivative content (summaries, blog posts, social posts, articles) to extend reach and engagement

Translate complex standards, regulatory updates, and technical data into clear narratives

Ensure content aligns with AFL's brand voice guidelines

Strategic Collaboration

Contribute to the Broadband marketing strategy, value propositions, customer segmentation, and persona development with the Solution Marketing Manager (Broadband)

Work with the Solution Marketing Manager (Broadband) to execute content strategy and thought leadership initiatives

Partner with Market Development, Product Management, Engineering, Sales, and Solution Marketing teams to lead and create thought leadership content

Work with Product Management and Engineering to ensure technical accuracy of content

Collaborate with Marketing Services to incorporate visuals, diagrams, and infographics

Present work and incorporate feedback from stakeholders

Monitor industry trends and propose new content opportunities to the Solution Marketing Manager

Performance and Optimization

Analyze content performance (downloads, engagement, lead generation, citations)

Apply SEO and GEO best practices to maximize discoverability

Track quarterly Objectives and Key Results (OKRs) and participate in Solution Marketing team reviews

Monitor industry trends and identify new content opportunities

Manage content lifecycles, including editorial calendars, approvals, updates, and retirement of outdated assets

Qualifications and Experience

Bachelor's degree in Marketing, Communications, Copywriting, Journalism, or related field

3–5 years of content production experience in agency or in-house marketing teams

3-5 years working in the Broadband sector and/or optical networks

Demonstrated portfolio of long-form technical content (white papers, case studies, reports)

Proven ability to distil complex concepts into impactful narratives

Experience collaborating with engineers, sales, customers, and technical leaders

Experience writing executive-level, customer-facing, or PR-ready content for external publication

Technical Competencies

Expertise in long-form technical content creation (white papers, case studies, technical briefs)

Understanding of content hierarchy and how to cascade thought leadership into solution and product narratives

Strong research, analysis, and synthesis capabilities

Understanding of solution marketing for end-to-end systems and ability to write for different audiences (executive, technical, procurement)

Knowledge of SEO, analytics, and content amplification

High-level editing and exceptional attention to detail

Proficiency in Microsoft Office/Office 365

Ability to use AI tools for content ideation, content amplification, and research

Awareness of data privacy and compliance requirements

Behavioral Competencies

Clear communicator: Translates complex technical concepts into persuasive, audience-focused narratives

Analytical researcher: Synthesizes industry data, standards, and trends into authoritative content

Detail-oriented: Ensures technical accuracy while maintaining creative storytelling

Self-motivated: Takes ownership of projects and drives results

Collaborative: Builds strong relationships across Product Management, Engineering, Sales, and Marketing teams

Adaptable: Prioritizes effectively and stays resilient in a dynamic, fast-paced environment

Well organized: Strong prioritization and time management

Who You Will Work With
Interfaces – Internal

Solution Marketing Manager (Broadband) (reporting line)

Director of Solution Marketing

Solution Marketing Department

Marketing Shared Services

Market Development Manager (Broadband)

Product Line Managers

Solutions Engineers, Design Engineers, Application Engineers, Field Engineers

Broadband Sales Leadership and Sales Team

Interfaces – External

Utilities, grid operators, EPCs, and industry partners

Sales Agents

Trade publications and industry organizations

Why This Role Matters

Position AFL as a thought leader in the rapidly evolving Broadband sector through authoritative white papers and industry insights

Create a clear content hierarchy that connects industry thought leadership to specific AFL solutions and products

Enable sales teams with credible, technically-sound collateral at every level, from high-level industry trends to detailed product specifications

Educate the market on critical infrastructure challenges and how AFL's broadband solutions address them

Build consistent narratives that cascade from thought leadership through solution content to product messaging

Influence industry conversations at the highest levels

Drive measurable business outcomes through lead generation and customer engagement

Success Metrics

On-time delivery of final draft content

Downloads, leads, and citations from published white papers

Customer satisfaction scores on content relevance and usefulness

Industry mentions in trade press and at events

Working Conditions

Hybrid, three days office, two days remote

10% travel, domestic, and international

#J-18808-Ljbffr