Senior Online Marketing Manager

A well-established and growing law firm is seeking a Senior PPC / Paid Digital Marketing Specialist to take ownership of its online advertising and lead-generation strategy.

Hands-on experience managing paid search and digital advertising for a personal injury law firm or other high-volume legal practice . This is an opportunity to play a key role in driving qualified leads and new client acquisition.

Responsibilities:

Manage and optimize PPC campaigns across Google Ads and other digital advertising platforms

Develop and execute paid search strategies focused on generating qualified personal injury leads

Manage advertising budgets and optimize spend for maximum ROI

Conduct keyword research, competitive analysis, bid management and campaign optimization

Monitor and analyze CPC, CPL, conversion rates, cost per acquisition and overall campaign performance

Track leads from initial click through intake and signed case

Develop and test landing pages, ad copy, keywords and targeting strategies

Identify opportunities to improve lead quality and reduce acquisition costs

Work closely with intake, marketing and leadership teams to improve overall lead conversion

Provide regular reporting and recommendations to firm leadership

Stay current on Google Ads, paid search, SEO/SEM, analytics and digital advertising trends

Qualifications:

5+ years of hands-on PPC / paid digital advertising experience

Personal injury law firm experience strongly preferred

Demonstrated experience managing significant paid advertising budgets

Strong knowledge of Google Ads, Google Analytics/GA4 and conversion tracking

Experience with call tracking, lead attribution and conversion optimization

Strong analytical and problem-solving skills

Ability to understand the relationship between advertising spend, lead quality and signed cases

Proven track record of improving campaign performance and ROI

Strong communication skills and ability to work independently

Preferred:

Previous in-house experience with a personal injury law firm

Experience advertising in highly competitive legal markets

Experience managing Google Local Services Ads, Meta Ads and/or other paid media channels

Experience tracking campaigns through the complete lead-to-client acquisition funnel

Compensation
The anticipated salary range for this position is $130,000–$170,000 plus bonus and a comprehensive benefits package. Final compensation will be based on experience, technical expertise, education, and overall qualifications.

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