Product Marketing Manager 2, Zenflow

Product Marketing Manager 2, Zenflow (Finance)
Product Marketing Manager 2, Zenflow
Job Location(s) Bloomington IN United States
Job Locations US-IN-Bloomington
Travel 50-75%
Position Type Full Time
Company Cook Medical LLC
Category Marketing
Overview
Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. Cook Medical's MedSurg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy. This is a downstream-weighted role centered on commercialization: launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement.
The role is HCP-focused at launch, with patient/DTC marketing expected to grow over time, making this a strong opportunity to build a product's commercial strategy from the ground up on a brand-new team. Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires.
Responsibilities
Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty
Influence specialty business strategy and direction, with a focus on commercialization and downstream execution for a newly launched MedSurg device supporting prostate health
Align mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvement
Develop the go-to-market strategy in close collaboration with product management, sales, and global functions
Serve as the primary marketing point of contact for the product’s third-party distribution partner, managing their marketing and sales enablement and ensuring brand and compliance consistency across the relationship
Develop value proposition, claims, and messaging in alignment with brand guidelines, tailored initially to HCP audiences
Ensure successful execution of the product’s launch, with patient/DTC marketing expected to expand in scope over time
Understand and use customer personas and buyer journeys to develop marketing strategy and plans
Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance, including FDA promotional and MLR review standards
Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
Establish objectives for campaigns and channels, including customer meetings and events
Provide measurable input to marketing and specialty processes, systems, and operational plans
Work independently to understand root causes for a variety of unique and difficult issues
Manage large, complex marketing initiatives of strategic importance involving cross-functional teams
Foster and maintain a workplace culture respectful and supportive of individual differences
Work and interact effectively and professionally with and for others throughout various levels of the global organization
Maintain company values, policies, and standards
Have effective oral and written communication skills
Qualifications
Bachelor's degree required in marketing or business
7-10 years of relevant experience in product marketing
Experience in developing effective marketing strategies and plans that drive business goals
Domestic travel will be required (minimum 20%)
Analytical and problem-solving skills with an operations mindset
Experience working with sales and marketing teams
Experience in brand management and product marketing
Experience managing or marketing through a distribution or channel partner is strongly preferred
Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience
Physical Requirements
Ability to travel domestically and weekends as needed up to 50%
Work under general office environmental conditions
We are proud to be an equal employment opportunity employer for minorities, women, protected veterans, disabled individuals, and any other protected class.
Cook will consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state/province and local law.

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