Director, Consumer Psychiatry Marketing

Bristol Myers Squibb seeks a Director of Consumer Marketing (Psychiatry) to lead COBENFY’s consumer strategy across paid, digital, CRM, and patient support channels from Princeton, NJ. You will guide journeys and personas, drive media performance, and collaborate with cross-functional partners to deliver integrated campaigns that support patient initiation and persistence.
We value deep pharma consumer marketing experience, strong data-driven decision making, and a proven ability to lead diverse

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