Social Media Manager, Paid & Organic

Social Media ManagerTreatspace is hiring a Social Media Manager to lead our social team and own both paid and organic social for our healthcare clients. This is a hands-on leadership role: you'll manage the social media team, rebuild an organic social program that needs a performance and quality reset, and take ownership of paid social campaigns that drive patient acquisition for independent medical practices nationwide.You'll also serve as our internal expert on paid search. We currently work with an external vendor to manage Google Ads, and you'll be the person who holds that relationship to a higher standard: reviewing performance, challenging strategy, and identifying where we're leaving results on the table. Over time, there may be an opportunity to bring that capability in house, and you'd help shape how we build it.This role suits someone who wants to own a channel end to end rather than specialize narrowly, and who is energized by taking something that isn't working and making it work.What You'll OwnThe Social TeamLead and develop the team's organic social strategy across client accounts, ensuring content aligns with broader digital marketing goalsSet standards for content quality, creative output, and publishing cadence across all client accountsCoach the team on platform best practices, performance analysis, and client communicationBuild the workflows and review processes that let the team scale without quality slippingOrganic Social StrategyRebuild our organic social program: content strategy, post quality, engagement, and measurable performanceOwn content calendars, platform strategy, and community management standards across client accountsDefine what good looks like for healthcare social content and hold the team to itReport on organic performance in terms clients actually care about, not vanity metricsPaid SocialPlan, launch, optimize, and report on paid social campaigns, primarily Meta and LinkedInBuild audience targeting, creative testing, and measurement frameworks suited to patient acquisitionManage boosting strategy so paid amplification of organic content is deliberate rather than reactiveOwn budget pacing and performance against client goalsStay current on emerging advertising platforms, healthcare marketing regulations, and evolving best practicesPaid Search OversightServe as our internal expert on Google Ads and the primary point of accountability for our paid search vendorReview campaign structure, performance, and spend efficiency across roughly 10 client accounts totaling $20,000+ in monthly ad spend and growingPush the vendor on strategy and identify performance gaps before clients doHelp evaluate whether and how to bring paid search management in houseClient StrategyServe as a strategic advisor to independent medical practices, translating performance into clear recommendationsPresent strategy, results, and optimization plans in client meetingsDevelop detailed performance analyses, competitor research, and actionable recommendationsPartner with Customer Success and Digital Client Solutions leadership on integrated planningRequired Education + Experience:Bachelor's degree preferred or equivalent professional experience5+ years managing social media for clients or brands, including hands-on paid socialDemonstrated experience managing campaigns across Google Ads, Meta Ads, and other major paid media platformsExperience developing or overseeing organic social strategy and content calendarsExperience leading or mentoring team membersStrong organic social strategy background: content planning, quality standards, engagement growthComfort with Google Analytics, Google Tag Manager, and performance reportingExperience presenting campaign strategy and results to clients and senior stakeholdersExcellent analytical, organizational, and problem-solving skillsAbility to work in our Pittsburgh officePreferred:Google Ads certification or equivalent demonstrated depthExperience managing distributed or nearshore team membersHealthcare or other regulated marketing experienceExperience transitioning a marketing function from vendor to in houseComfort using AI tools (Claude, ChatGPT, or similar) in daily workflowIs Treatspace right for you?Our PracticeBeat platform serves independent medical practices nationwide. The work you do is visible, the decisions you make stick, and you're not waiting three levels up for approval to change something that isn't working.You'd be inheriting a program that needs improvement, which is either the appealing part or the disqualifying part depending on the person. We're looking for the former.Compensation and PerksEmployer-paid Medical, Dental, and Vision coverageHealth Reimbursement Account (HRA)Employer-paid Short-Term and Long-Term Disability InsuranceEmployer-paid Life and AD&D Insurance401(k) retirement planFlexible PTO and company holidaysOngoing professional developmentHow to ApplySubmit your resume along with a short write-up (one page is plenty) describing a social or paid campaign you're proud of: what the challenge was, what you did, and what happened. Anonymize client names and figures as needed. We're more interested in how you think than in polished case study formatting.About TreatspaceTreatspace is a Pittsburgh-based healthcare technology company. Our PracticeBeat platform helps independent medical practices solve patient access and acquisition challenges through a combination of software, digital marketing, and managed services