Senior Marketing Automation Lead - CRM & Campaigns

PacBio is seeking a Senior Specialist, Marketing Automation to own campaign execution, enhance customer and prospect engagement, and guide best practices for planning, designing and executing robust campaigns worldwide.
You will be the primary owner of our Marketing Automation platform, partnering with global teams to build targeted email programs, nurture tracks and eCommerce updates, while ensuring data integrity in our CRM and analyzing performance to inform strategy.

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