Brand Marketing Manager, North America

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company's product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2025, the company's net sales totaled EUR 190 million and comparable operating profit margin was 17.1 percent. Globally, there are over 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 490 people. The company's share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

BRAND MARKETING MANAGER, NORTH AMERICA
to join our North America team based at Marimekko's office in Soho, New York.

In this role, you will bring Marimekko's global marketing direction to life across the North American market. You will lead the localization and high-quality execution of our global omnichannel marketing plan, ensuring that all activities support both the Marimekko brand and our commercial ambitions in the region.

You will create meaningful and consistent brand experiences across channels, strengthen our connection with local customers and communities, and help drive reach, engagement, loyalty, traffic and sales.

Working closely with the North America Sales team, global teams and external partners, you will support the successful execution of marketing activities across the region.

This is a full-time position, starting as soon as possible and reporting to the Head of Market Area, North America.

Main responsibilities:

Localizing and executing the global omnichannel 360 marketing plan in line with North American market objectives

Defining local campaign objectives, strategies and target audiences in close collaboration with the different sales channels

Creating and managing the local marketing calendar

Planning and executing local marketing activations, collaborations and events

Managing local influencer activities, both paid and earned, together with the global influencer relations team

Managing the local PR agency in collaboration with the Global PR Manager

Executing the Marimekko community program and managing local customer loyalty and retention activities

Managing wholesale marketing activities

Ensuring that all marketing activities speak to our target customers, remain true to the Marimekko brand and create a seamless brand experience across channels

Providing proactive market insights and feedback to the global marketing team

Managing the local marketing budget

In order to succeed in the role, youhave:

Relevant educational background (Bachelor's or Master's degree) in Marketing, Brand Management or Communication

At least 3 years of experience in marketing, preferably within an omnichannel lifestyle, fashion, design or consumer brand environment

A strong understanding of how to develop and strengthen a global brand in a

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