Audience Engagement Editor Job at Totei in New York

Totei is dedicated to expanding appreciation for craft in all its forms, inviting readers into a broader and more nuanced understanding of what it means to create. Through vivid written and visual storytelling, we go deep with the people shaping culture—artists, musicians, filmmakers, designers, authors, photographers, and more—to reveal the inspiration, process, rigor, and curiosity behind their practices. The spirit of exploration and discovery is central to everything we do.

The Role
Totei is seeking an Audience Engagement Editor to shape how the magazine lives across social platforms and continues to grow its audience. As the sole dedicated social media manager, this person will own how Totei shows up on Instagram, X, and TikTok, creating audience-grabbing assets and treatments for our editorial, producing social-first content, and developing recurring formats that make Totei recognizable on a crowded feed. They will also help define audience growth strategy across social and newsletter and collaborate with Totei’s video lead on social video development, production, and editorial alignment. As a crucial member of the Totei team, they’ll work closely with editors and visual producers, contributing to the overall voice of the magazine and continuing development of the brand identity. This is a rare chance to join a publication early and build its social presence from the ground up.

Responsibilities
Strategy and programming:

Set Totei ’s social calendar, including both editorial and social-first content

Develop new social-first formats and recurring series

Develop strategic social and newsletter rollout plans for packages and print issues

Watch platform trends, algorithm shifts, and emerging platforms, and recommend where Totei should show up and how

Track performance with analytics tools, report what’s working, and adjust based on what you learn

Work closely with senior leadership to develop and continually update long-term audience growth strategy

Sit in on early story production meetings to strategize around audience opportunities and asset needs

Creation and production:

Own Totei ’s day-to-day presence across social platforms, including producing assets, writing copy, and scheduling posts

Independently execute Totei ’s social-first franchises, including identifying and interviewing talent as well as producing research-driven copy

Work with the visual production team to source imagery and design bespoke assets

Regularly contribute to Totei ’s newsletter

Keep social copy accurate, on-voice, and properly credited to artists, photographers, and collaborators

Occasionally capture behind-the-scenes photo and video at Totei shoots and events

Community and collaboration:

Manage community engagement, including comments, DMs, and tagging artists, partners, and contributors

Coordinate with talent, publicists, and partner brands on collaborative posts and cross-promotion

Regularly collaborate with editors on story packaging for both site and social

Contribute to editorial brainstorms and pitch meetings with social-first story ideas

Qualifications

Deep interest in storytelling and arts and culture journalism

3-5 years of experience in social media or audience development at a digital media organization, brand, or cultural institution

Excellent writing and editing skills, with the ability to turn long-form journalism into sharp, engaging social copy

Proficiency with social scheduling and analytics tools
Ability to analyze and present performance data

Demonstrated experience strategically building or relaunching a brand’s social presence

Strong editorial and visual judgment, and an instinct for what makes an artist’s process compelling to a broad audience

Confidence working and publishing independently as an individual contributor

Ability to operate in a fast-moving environment, with flexibility around projects and deadlines as needed

Ability to work out of our New York City office

Preferred qualifications:

Proficiency with Airtable, Photoshop, and Figma

Enthusiasm for the mission and working on a small, highly collaborative team

Relationships or familiarity with the art, music, film, and design communities

Prior experience working in new media or in a startup environment

Salary Range:
$80–85k

Totei is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

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