Phoenix, AZ onsite Creative Director role leading a luxury brand's creative voice, visual identity, and brand strategy across B2C and B2B.
Responsibilities
- Develop and lead an integrated brand and creative strategy to elevate the company’s position as a category leader
- Translate the company’s unique point of view, expertise, aesthetic, and personality into a consistent brand experience
- Define and protect brand standards for visual identity, voice, tone, storytelling, and creative execution across every touchpoint
- Spot opportunities to make the brand more culturally relevant, recognizable, and discussed within the community and industry
- Own a high-impact social media strategy across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms
- Create a consistent content stream that is beautiful, authentic, engaging, educational, entertaining, and shareable
- Develop campaigns and content concepts to increase reach, engagement, followers, brand awareness, and revenue
- Turn business people, products, expertise, behind-the-scenes moments, clients, community, and culture into compelling stories
- Identify trends quickly and determine what fits a sophisticated luxury brand and what does not
- Create content that feels current without chasing trends solely for being trendy
- Build content calendars, campaign concepts, creative briefs, and photography/video concepts, plus social campaigns and brand activations
- Collaborate directly with photographers, videographers, designers, influencers, agencies, freelancers, and other creative partners
- Participate in and, when appropriate, personally direct shoots and content production
- Concept and execute campaigns from initial idea through launch and measurement
- Ensure high-quality output so the brand is not posting for posting's sake
- Develop creative strategies that speak authentically to both consumers and professional/industry audiences
- Build consumer demand while strengthening relationships with referral partners, vendors, industry leaders, and other stakeholders
- Develop thought-leadership content that positions the company and its leadership as authorities
- Identify collaboration opportunities including partnerships, events, influencers, media, and community engagement
- Increase brand presence across local and broader industry community
- Develop partnerships and experiences that create genuine buzz around the brand
- Identify relevant influencers, tastemakers, media outlets, organizations, events, and cultural moments aligned with the brand
- Support the shift from a great boutique people know into a brand people talk about, follow, recommend, and aspire to experience
- Establish meaningful KPIs for brand awareness, social growth, engagement, reach, traffic, leads, customer acquisition, and conversion
- Monitor performance and refine creative strategy based on data and audience behavior
- Understand the difference between content that gets attention and content that builds the brand and drives business
Requirements
- Proven experience leading creative, brand, social media, or marketing strategy for a luxury, premium, lifestyle, fashion, beauty, hospitality, design, or highly experiential brand
- Strong understanding of luxury branding and how premium brands differ from mass-market marketing
- Demonstrated success growing social presence and creating content that drives meaningful engagement
- Exceptional visual taste and instinct for what feels and sounds elevated
- Strong understanding of Instagram, TikTok, LinkedIn, and emerging social platforms
- Natural storytelling ability to turn people, expertise, products, and personality into content
- Highly creative with comfort executing details
- Strong copywriting and communication skills
- Excellent instincts around trends, culture, influencers, partnerships, and digital behavior
- Comfort working in a highly entrepreneurial environment where ideas move quickly from concept to execution
- Strategic enough to build the roadmap and hands‑on enough to brief creatives, direct shoots, write captions, and ensure posts go live
- Builder mindset that finds opportunities and drives execution
Technologies
- TikTok
The Opportunity
- Lead the next chapter of an exceptional luxury brand
- Amplify presence, influence, and visibility so reputation extends beyond the existing customer base
- Own the brand’s creative voice and visual identity across B2C and B2B audiences
- Focus on building presence across Instagram, TikTok, social media, digital, email, partnerships, and events where customers and industry influencers discover brands
The Ideal Candidate
- Sees how much bigger the brand could be
- Understands the company already has the product, reputation, expertise, and customer experience to lead the category
- Ensures the market knows the brand
- Knows how to stop the scroll and create desire
- Turns customer experience into story
- Builds aspirational brands without making them inaccessible, sophisticated brands without making them sterile, and current brands without compromising identity
- Wants to build a brand people cannot stop talking about
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