WILX Media is hiring: DIRECTOR OF PROGRAMMATIC MEDIA BUYER (REMOTE/USA) - GDM (G

DIRECTOR OF PROGRAMMATIC MEDIA BUYER (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
Job Category : Sales

Requisition Number : DIREC017026

Posted : October 13, 2026

Full-Time

Remote

Locations
Showing 1 location

Nationwide United States

Description
About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

Comprehensive Medical(Rx), Dental, and Vision Coverage

Health Savings Account with Company contributions

Flexible Spending Account

Employer-paid life and disability benefits

Paid parental leave benefits

Adoption and Surrogacy Benefits

401(k) Plan, including matching and profit-sharing contributions

Employee Assistance Program

Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage

Paid Time Off, including Relocation PTO

Focus on Caring

$60,000.00 - $85,000/yr.

Shift and Schedule:

Job Type:

Full-Time

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Job Summary/Description:

Gray Digital Media is seeking a dynamic and results oriented Sr. Programmatic Media Buyer to join our innovative team. In this role, you’ll leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results, manage budgets and bid strategies to maximize performance. This will will also provide internal and client facing insights on digital campaign performance and reporting. This is a remote position.

Duties/Responsibilities include, but are not limited to:

Extensive Knowledge of campaign builds in The Trade Desk and other DSPs using effective media buying strategies and oversee the day to day execution and optimiztions

Drive new ideas and execution to improve performance of campaigns, including account structure, bidding strategy, ad format and audience targeting

Ensure campaigns KPIs are met and within budget requirements, tracking costs and ROI

Contribute to building and analyzing reports on campaign success, devloping a summary for sales teams to utilize in current and future opportunities

Displays execellent communication and can prioritize tasks in a high volume environment.

Ability to both pace and optmize on a daily basis

Helps team members with troubleshooting and communication

Other Duties as assigned

Qualifications/Requirements:

3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel and gaming

The Trade Desk Edge Academy is preferred along with experience in Kokai

Demonstrated ability to create analyses that move beyond an explanation of “What happened” to “why it happened” and then to “what should be done”

Excel power user (pivot tables, VLOOKUP, index match, charts, etc.

Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.

Team Player

Thieves in a high-volume, fast-paced environment

Ability to meet multiple deadlines in a deadline-driven environment

Why Join Us:

Join a growing digital media organization where you will have the opportunity to shape the future of programmatic advertising. This role offers the ability to lead a talented team, influence product strategy, work with cutting-edge advertising technology, and make a measurable impact on business growth.

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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