Marketing and Public Relations Manager

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Marketing and Public Relations Manager Louisville, KY, US
3 days ago Requisition ID: 1021
Salary Range: $45,000.00 To $60,000.00 Annually
Marketing & Public Relations Manager Position Summary The Marketing & Public Relations Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, generate qualified leads, strengthen community partnerships, and drive growth across all Milestones organizations, including:
Milestones Care at Home
Okolona Child Care
This position combines marketing strategy, sales funnel development, digital marketing, public relations, community engagement, and brand management. The ideal candidate is both creative and analytical, capable of building systems that consistently convert awareness into referrals, admissions, and customers while maintaining a positive public image for each organization.
The Marketing & Public Relations Manager will work closely with executive leadership to ensure all marketing efforts align with the mission, values, and strategic goals of the organization.
Reporting Relationship Reports to:
Chief Executive Officer/Executive Director
Primary Responsibilities Marketing Strategy & Brand Management Develop and execute annual marketing plans for each organization.
Maintain consistent branding across all companies.
Identify new opportunities to increase market share.
Develop marketing campaigns supporting organizational growth.
Monitor industry trends and competitor activities.
Develop key messaging for each service line.
Ensure all marketing materials accurately represent services and regulatory requirements.
Sales Funnel Development Develop and manage marketing funnels that generate qualified leads and convert them into customers.
Responsibilities include:
Creating customer journeys from awareness through enrollment.
Designing lead generation campaigns.
Developing landing pages.
Managing CRM lead pipelines.
Tracking conversion rates.
Optimizing marketing campaigns using performance data.
Creating automated follow-up systems.
Developing referral funnels for healthcare providers, hospitals, schools, case managers, discharge planners, physicians, and community agencies.
Digital Marketing Manage all online marketing efforts including:
SEO optimization
Google Business profiles
Facebook
Instagram
LinkedIn
YouTube
Google Ads
Facebook Ads
Analytics reporting
Social Media Management Develop and maintain an engaging social media presence.
Responsibilities include:
Creating monthly content calendars
Creating graphics and short videos
Publishing content across all platforms
Responding to comments and messages
Growing followers
Highlighting participant success stories
Promoting services and events
Maintaining brand consistency
Content Development Develop high-quality content including:
Blogs
Articles
Success stories
Newsletters
Press releases
Educational materials
Recruitment campaigns
Employer branding
Videos
Infographics
Annual reports
Community resource guides
Public Relations Serve as the organization's public relations representative by:
Building relationships with local media.
Preparing press releases.
Coordinating interviews.
Managing media inquiries.
Supporting executive communications.
Developing crisis communication plans.
Promoting positive community stories.
Protecting organizational reputation.
Community Relations Represent the organization throughout the community by:
Building referral relationships.
Attending networking events.
Coordinating sponsorships.
Managing community partnerships.
Developing strategic alliances.
Coordinating community outreach.
Organizing public events.
Increasing organizational visibility.
Referral Development Develop referral relationships with:
Hospitals
Mental health providers
Schools
Case managers
Guardians
Community organizations
Behavioral health providers
Event Planning Coordinate:
Community events
Ribbon cuttings
Open houses
Educational workshops
Family engagement events
Marketing Analytics Track and report:
Website traffic
Social media growth
Customer acquisition cost
Conversion rates
Campaign ROI
Provide monthly executive reports with recommendations for improvement.
Graphic Design & Creative Development Develop marketing materials including:
Flyers
Presentations
Digital advertisements
Social graphics
Print advertisements
Trade show displays
Signage
Recruitment materials
Required Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
Three to five years of marketing experience.
Experience with CRM software.
Strong writing and editing skills.
Graphic design experience using tools such as Canva or Adobe Creative Suite.
Experience with email marketing platforms.
Knowledge of SEO and digital marketing.
Excellent communication and presentation skills.
Strong project management abilities.
Preferred Qualifications Healthcare marketing experience.
Human services or nonprofit marketing experience.
Experience marketing Medicaid waiver or behavioral health services.
Experience developing sales funnels and marketing automation.
Knowledge of Google Analytics and SEO.
Photography and videography experience.
Experience with Meta Business Suite and LinkedIn Campaign Manager.
Key Performance Indicators (KPIs) Success in this position will be measured by:
Increase in qualified leads
Growth in admissions across all service lines
Increase in childcare enrollments
Growth in referral sources
Website traffic growth
Lead conversion rates
Marketing ROI
Community partnership development
Brand awareness
Customer acquisition cost
Positive online reviews and reputation management

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