Employer Branding & Talent Marketing Manager

Who you are Bachelor’s degree
5–7 years of experience in marketing, communications, and/or public relations. A strong preference will be given to candidates with prior experience in employer branding and talent marketing specifically
Proven experience developing integrated marketing campaigns across paid, earned, owned, and social channels
Hands-on experience managing paid digital advertising campaigns and optimizing campaign performance using data and analytics
Exceptional writing, editing, storytelling, and content development skills
Experience creating engaging digital content across a variety of channels and formats
Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment
Experience collaborating across cross-functional teams and influencing without direct authority
Experience planning and promoting events, conferences, university outreach, or community engagement initiatives
Willingness to travel up to approximately 20% to support recruiting events, conferences, university engagement, and company initiatives
Passion for storytelling, employer branding, and helping mission-driven organizations attract exceptional talent
Experience supporting a high-growth technology, manufacturing, industrial, or energy company
Experience building or scaling an employer brand during periods of rapid organizational growth
Experience managing creative agencies and external vendors
Familiarity with recruitment marketing platforms, marketing analytics tools, and applicant tracking systems
What the job involves Reporting to the Senior Manager, Marketing & Communications, this role sits within Form’s Communications team and partners closely with Talent Acquisition, People Operations, and hiring managers to develop and execute employer brand initiatives that position Form as a company of choice
This role is dedicated to building Form’s employer brand through integrated marketing campaigns, paid media, employee storytelling, recruiting events, and strategic partnerships. While the Communications team leads corporate communications and day-to-day social media execution, this role serves as the team’s subject matter expert on employer branding, helping shape candidate-focused messaging and contributing to Form’s overall organic social media strategy
Form cannot achieve its mission without world class talent. This is an exciting opportunity to play an essential role in the company’s success, while building the employer brand at one of America’s fastest-growing energy companies
Lead Form Energy’s employer brand and talent marketing strategy to position the company as an employer of choice across manufacturing, engineering, operations, and corporate functions
Develop integrated talent marketing campaigns that showcase Form’s mission, people, culture, technology, manufacturing footprint, and career opportunities
Partner closely with Talent Acquisition, Engineering, Manufacturing, People Operations, and hiring leaders to develop integrated talent marketing strategies that support priority hiring initiatives, workforce expansion, and hard-to-fill technical, manufacturing, and corporate roles
Lead paid recruitment marketing campaigns across LinkedIn, Meta, Google, Indeed, and other digital platforms, continuously optimizing performance through data, analytics, and testing
Develop compelling employer brand content including employee stories, videos, photography, blogs, career site content, digital advertising, recruiting collateral, and email campaigns
Partner with the Communications team to incorporate employer brand storytelling into Form’s broader communications strategy and organic social media presence
Collaborate with Internal Communications to identify and amplify authentic employee stories and employee ambassadors across recruiting channels
Lead marketing support for recruiting events, university partnerships, manufacturing hiring events, conferences, military recruiting initiatives, and community engagement programs
Identify opportunities to elevate Form’s employer brand through awards, earned media, speaking engagements, industry recognition, and community partnerships
Partner with the Communications team to develop creative to support high-impact employer brand campaigns
Measure and report on employer brand and talent marketing performance, using insights and analytics to continuously improve campaign effectiveness, candidate engagement, and return on investment
Ensure all employer brand initiatives align with Form’s brand standards, messaging, and communications strategy
Support the Communications team across other, essential marketing initiatives beyond just talent marketing as needed – and as you grow in the role
Benefits 100% of medical, dental, and vision premiums covered for employees
Health insurance coverage begins first day of employment
Health Savings Account
Generous PTO policies to enable employees to recharge when needed
An Employee Resource Program that provides mental health counseling services, legal guidance, financial resources, and other helpful consulting services
80% of the total medical, dental, and vision premiums covered for dependents
12 weeks of paid parental leave, 14 weeks for the birthing parent
Access to a Dependent Care Account
Access to a Health Flexible Spending Account
Access to a Commuter Benefits Account
Access to an Adoption Assistance Flexible Spending Account
Stock options granted to all employees
Stock equity education and tax advice service provided by Carta
Company sponsored 401k
Access to an annual budget for professional development
License to complete Gallup’s Strengths Finder Assessment and ongoing resources
100% employer-sponsored coverage life insurance, and short and long-term disability policies

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