Business Development Mgr

Background: Internet leads continue to grow. An opportunity exist to improve in all aspects of how we handle internet leads. Areas of opportunity include response time, quality of response, follow up, improving customer experience, improving team utilization and effectiveness, process development, lead nurture, etc.
FUNCTIONS:

Oversee the processing of all incoming Leads
Monitor, Report and Improve Hubspot utilization and Follow Up compliance
Monitor, Report and Improve Conversion Metrics
Monitor and Report and Improve FANS Metrics

RELATIONSHIPS:

Reports to General Manager or Regional/District President
Coordinates with all Team Members to ensure Lead Capture and Conversion, and all FANS Metrics are being met.
Coordinate out-of-market leads with other dealers
Coordinate the back up of duties when unavailable

RESPONSIBILITIES:
Company Expert On Hubspot

Learn all necessary aspects and functionality of Hubspot
Monitor progress with quantity and quality of Follow Up
Utilize Qlik Sales Qualified Dashboard to monitor progress
Utilize Hubspot Dashboards

Nurture and enhance Client relationships with our organization

Enhance frequency of communication with Contacts

Provide Contacts with valuable content to nurture and improve their desire to purchase products from ourcompany
Fill the communication time voids between sales communications to keep our products and company atthe top of Contact’s consideration set when they are ready to reengage
Improve attendance at company sales events and classes

Nurture and enhance Sold relationships

Enhance frequency of communication with Sold Contacts

Provide Sold Contacts with valuable content to facilitate the enjoyment and maintenance of their boat
Fill the communication time voids between sales communications to ensure our Sold customers do notfeel forgotten after the sale
Improve attendance at company sales events and classes

Monitor, Report and Improve Conversion Metrics

Monitor, Report and Improve Conversion Rate by Source, Brand, Store and Sales Consultant

Monitor, Report and Improve Internal and External FANS Metrics for our Team and Clients

Process all Internal and External FANS notifications.
Develop Internal FANS program to measure our Internal Team Member Satisfaction. Measured and reported on a quarterly basis.

Ethics/Standards/Values Communicated and Reinforced with Our Team

Consistently monitor and mentor our Team to ensure our Standards and Values are upheld and ingrained throughout our organization

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