Marketing Communications Coordinator

Job Summary
The Marketing Communications Coordinator supports the development and execution of integrated communications that strengthen audience engagement, support organizational priorities and advance the Aquarium’s mission. This role serves as a communications partner to key functional areas while leading day-to-day management of the Aquarium’s social media channels.

The ideal candidate is highly organized, collaborative and detail-oriented, with strong writing, project management and analytical skills. Success in this role requires the ability to manage multiple projects simultaneously, coordinate and produce cross-functional communications and use performance insights to refine strategy and improve engagement.

Essential Functions
Project Management & Communications

Manage communication workflows, timelines and deliverables for campaigns, initiatives, events and projects within key functional areas

Collaborate with internal stakeholders to support integrated communications aligned with departmental and organizational goals

Serve as a communications liaison for designated departments by attending planning meetings, coordinating deliverables and supporting upcoming efforts

Serve as primary editor for designated communications projects, ensuring content accuracy, consistency and timely approvals

Social Media & Audience Engagement

Co-lead day-to-day management of the Aquarium’s social media channels, including content planning, copywriting, scheduling, publishing, community engagement, platform maintenance and optimization

Develop and execute platform-specific social media content that supports audience engagement, brand awareness, revenue generation and organizational priorities

Monitor social media performance, audience behavior, platform developments and emerging trends to identify opportunities for growth and improve engagement and effectiveness

Maintain an active understanding of evolving social media best practices, platform features and content trends, applying relevant opportunities to keep the Aquarium’s social presence timely, engaging and audience-focused

Support real-time social media coverage and content capture for Aquarium programs, events, animal stories and other organizational priorities as needed

Content Development & Storytelling

Research, write, produce and distribute content that supports the Aquarium’s mission, programs, exhibits and revenue generation across multiple communication channels

Develop storytelling content that strengthens audience engagement and brand awareness

Identify emerging trends, audience opportunities and communication strategies to support organizational goals

Support photography and video content creation as needed to support key functional areas

Analytics, Reporting & Optimization

Track and analyze campaign performance in key functional areas across email, website and social media channels using analytics and reporting tools

Develop reports with actionable insights and recommendations to improve communication strategies and audience engagement

Conduct testing and assessments to evaluate audience response and identify opportunities for optimization and growth

Cross-Functional Support & Outreach

Attend Aquarium outreach activities and events that support strategic initiatives and audience engagement

Represent the Marketing team at select evening and special events

Build and maintain positive working relationships with internal stakeholders, community partners and more

Knowledge, Skills And Abilities

Experience managing organizational social media platforms, including content publishing, audience engagement and platform optimization.

Excellent written, verbal, and interpersonal communication skills

Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines

Ability to build and maintain effective relationships with internal teams and external partners

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