Fintech Product Marketing Manager - GTM & Growth Lead

Happen Bank is looking for a Product Marketing Manager with a background in financial services to help shape how our new lending products and experiences are positioned, launched, and adopted.
You’ll bring hands-on experience launching new products across marketing channels, turning customer insights into positioning and messaging that drive business growth and member engagement.
You’ll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences
Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
Take new products and features from 0 to 1, from market sizing through go-to-market execution and launch
Partner with Analytics to define success metrics ahead of launch and track performance against them post-launch
Plan and execute paid and lifecycle marketing campaigns that drive acquisition, engagement, and retention across new lending products
Partner with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to bring customer-informed strategies to market
Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
Create messaging frameworks, launch materials, creative briefs that support consistent customer experiences
Measure campaign and product performance, evaluate experiments, and use AI where useful to accelerate analysis and improve the quality of your own work
Benefits Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members
A hybrid work model that balances in-office and work from home
Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office
Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves
Mothers Rooms and hospital-grade pumps in every LC office
Generous and varied mental health benefits
Wellness program with cash incentives — earn up to $75 per month for being active
Paid volunteer time and donation matching
Onsite gym, locker room, bike room, and fitness classes (depending on location)
Café with our own in-house barista
Stocked pantries with healthy snacks and drinks
Technology-forward and collaborative office spaces
Experience taking products from concept to launch in ambiguous, fast-moving environments4+ years of product marketing experience, bachelor’s degree in a related field; or equivalent work experienceStrong analytical and customer research skills with the ability to turn insights into clear, independent business recommendationsExperience collaborating across multiple functions and influencing stakeholders without direct authorityYou take ownership of your work, proactively identify opportunities to improve outcomes, and adapt your approach based on feedbackYou use AI to accelerate content development, audience analysis, and campaign optimization, and you’re discerning about where editorial judgment still belongs to a humanExceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messagingExperience in financial services, banking, lending, or fintech, with an understanding of the regulatory and compliance considerations that shape customer marketingYou actively look for ways AI can improve your work, from accelerating analysis to thinking through problems from a different angle, and you’re thoughtful about accuracy and data sensitivityExperience with paid media platforms and lifecycle or CRM marketing tools such as Braze or IterableMBA or equivalentExpertise with A/B testing and experimentation platforms
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