Performance Creative Director

About the job
Performance Creative Director I 100% Remote | Contract USD 4k–6k/mo Base + Performance Bonuses

411 Locals is hiring a Performance Creative Director to build and scale our high-volume video performance engine on Meta. We manage direct-response lead generation for 3,500+ home service SMBs (HVAC, plumbing, roofing, etc.) and are scaling to 10,000+ accounts.

We are not looking for a traditional Creative Director or brand marketer. We need an organized growth operator obsessed with performance creative , rapid experimentation, and CPL optimization.

Key Performance Targets:

Leads/Customer/Day: Scale average from 0.3 ➔ 2+ leads/day .

Cost Per Lead (CPL): Drive blended CPL from $15 ➔ Under $10 .

Testing Scale: Discover scalable winning video formulas weekly across 20+ industries.

Core Responsibilities:

Video Performance Engine: Operationalize a rapid testing pipeline capable of producing and testing high volumes of short-form/UGC video concepts monthly.

Creative Decay & Strategy: Analyze Meta campaign data to identify winning hooks, messaging angles, and offers; rapidly replace decaying creatives before performance drops.

Team Leadership & Systems: Build and lead a remote team of Creative Strategists, AI Video Producers, and freelancers, establishing clear accountability and production velocity.

Cross-Functional Alignment: Collaborate with Paid Media and Operations teams to scale winning creative formulas across thousands of accounts.

Requirements:

8+ years in performance marketing , direct-response advertising, or creative strategy .

5+ years managing creative or performance marketing teams.

Proven mastery of Meta Ads performance metrics (CPL, CTR, CPM, Conversion Rate) and high-volume video testing.

Demonstrated experience scaling direct-response lead generation campaigns (local business/home services experience strongly preferred).

A structured, data-first mindset (TEST ➔ MEASURE ➔ KILL ➔ ITERATE ➔ WIN ➔ SCALE).

Work Conditions:

Contract, Base salary + Performance Bonuses

100% Remote flexibility.

Reporting directly to Executive Leadership.

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