Social Media Content Specialist Marketing Statement: Are you a creative powerhouse with a pulse on the latest trends? Metro is seeking a highly motivated Social Media Content Specialist who excels in crafting engaging and innovative content. In this fast-paced role, you will leverage your expertise in digital marketing to develop and execute compelling social media strategies that resonate with our target audiences. The ideal candidate will possess a deep understanding of emerging trends and a knack for storytelling. If you thrive in a collaborative environment and are ready to work alongside a passionate team committed to pushing boundaries and achieving excellence in social media engagement, join our team!
Social Media Content Specialist Marketing Statement: Are you a creative powerhouse with a pulse on the latest trends? Metro is seeking a highly motivated Social Media Content Specialist who excels in crafting engaging and innovative content. In this fast-paced role, you will leverage your expertise in digital marketing to develop and execute compelling social media strategies that resonate with our target audiences. The ideal candidate will possess a deep understanding of emerging trends and a knack for storytelling. If you thrive in a collaborative environment and are ready to work alongside a passionate team committed to pushing boundaries and achieving excellence in social media engagement, join our team!
Job Description The Social Media Content Specialist is a next-generation content creation professional, responsible for managing creating high-quality digital content for use to “tell Metro’s story” to a broad external audience across multiple communication channels. The incumbent supports the department's overall digital strategy, recommending tools and processes by identifying emerging digital and journalism trends. The incumbent leads the implementation of all initiatives managed by the Manager of Digital Content. The incumbent operates on a rotational on-call (24/7) schedule to respond to emergencies, as needed, and manages confidential and sensitive matters with discretion and confidentiality. The incumbent calls on creativity and the astute understanding of Metro's Strategic Transformation Plan to ensure messaging advances all STP priorities of Service Excellence, Talented Team, Regional Opportunity and Partnership, and Sustainability.
Principal Job Duties Supports the creation and accuracy of all external-facing digital communications channels, including but not limited to social media, the Washington Metropolitan Area Transit Authority (WMATA) website, email and text message notifications, mobile application information, and video.
Monitors social media using a variety of tools to provide real-time intelligence to assist in managing Metro's response to incidents or latest emerging trends.
Engages with regional partners on social media opportunities to highlight and elevate messaging that brings public awareness to Metro-related news, initiatives, milestones, service exceptions and events.
Provides support and assistance to the Manager of Digital Content for assigned functions.
Researches and coordinates responses on topics receiving extensive, high-profile attention, often confidential in nature. Maintains a content calendar that looks at short term and long-term planning (30-60-90+ days) of impending milestones for public communication, which involves tracking events, accomplishments, anniversaries, and strategic initiatives.
Develops and publishes content for owned channels, including promotion of Metro News, initiatives and partnerships, as well as ensuring that content is fresh, relevant and up-to-date.
Supports the digital content needs of internal stakeholders such as employee communications, marketing, community relations, government affairs, Metro Transit Police, etc.; documents media relations activities such as photo opportunities, press conferences, interviews, and roundtable discussions.
Engages on social media to bring public awareness to Metro-related news, initiatives, milestones, service exceptions, and events. Actively monitors operations using a variety of internal tools, as well as social media, to provide real-time intelligence to assist in managing Metro’s response to incidents and to craft customer messaging.
Understands social media insights around defined metrics like engagement, popularity, trending, and sentiment.
Leads and participates on various internal and external committees and task forces, building and maintaining effective working relations to ensure interdepartmental cooperation, coordination, and productive, mutually beneficial interface with external public and private entities and individuals.
Produces quick-turn infographics and content through use of software like Canva, Adobe Express, Adobe Premier Pro, Final Cut Pro, iMovie, etc., that fully showcases complete storytelling ides and executions.
Other Duties Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.
Maintains and promotes awareness and accountability with safety policies and procedures while performing job functions. Promotes a positive safety culture and encourages reporting of safety concerns consistent with our Agency Safety Plan, other regulatory requirements within the Safety Management System and just culture principles.
The functions listed are not intended to limit specific duties and responsibilities of any particular position. Nor is it intended to limit in any way the right of managers and supervisors to assign, direct and control the work of employees under their supervision.
Knowledge Knowledge of transit operations with particular emphasis on customer experience, as well as best practices for communicating service changes to customers.
Knowledge of the video production process, demonstrating all skills critical to the process including idealization, scripting, shooting, editing, and post-production.
Knowledge of relevant current and emerging project management and communications technologies and possession of application proficiency.
Thorough knowledge of the National Capital Region and WMATA’s various external audiences including federal, state and local governments, regional entities, business and community leaders, special interest groups, industry and trade organizations, external transit operators, and other organizations and individuals instrumental in the advancement of public transportation in the region.
Skills Demonstrated skill with Web content management systems (e.g., Common Spot, Joomla, Alfresco, Drupal); Creative design (e.g., Adobe Creative Suite); Social media, including but not limited to, Snapchat, Instagram, Facebook, Pinterest, YouTube, and Twitter; Social media monitoring (e.g., Hootsuite, Social Hub, RightNow); Video production technologies (e.g., Adobe Premiere, Apple Final Cut Pro, iOS); Mobile web and application user experience, and best practices.
Demonstrated project management skills, including proficiency in project management software applications, Peoplesoft Financial, and Human Resources applications.
Skilled at proofing, publishing, creating and updating content, use of web content management systems, and maximizing digital customer communications platforms. High attention to accuracy and detail.
Abilities Ability to collaborate with cross-functional and working groups to develop campaigns and messaging.
Ability to manage and coordinate multiple projects, work independently, and achieve goals on tight deadlines with ability to independently produce publication-quality results in a fast-paced environment.
Ability to provide professional representation of Metro to a broad spectrum of external stakeholders.
Ability to work independently and at variable hours which may include weekends and evenings.
Ability to communicate effectively at all levels of the organization, including executive leadership, both orally and in writing.
Machine, Tools, Equipment, Software, Hardware Required MS Office Suite
Standard Office equipment (personal computer, copiers, phone systems, etc.)
Canva, Adobe Express, Adobe Premier Pro, Final Cut Pro, iMovie, etc.
Supervisory Responsibility Not responsible for supervising others.
Qualifications Minimum Education Bachelor’s Degree in Communications, Public Affairs/Public Relations, Political Science, Public/Business Administration, Research, or a related field.
Minimum Experience Minimum of (4) four years of experience in communication, marketing, research, transit management, or public affairs/public relations, that includes:
Strong, demonstrated technology experience in web content, social media, video production, and mobile web applications
Impeccable writing skills
Experience creating and delivering clear, concise messages that consider strategic priorities.
Minimum Certification/Licensure N/A
Preferred Qualifications Experience in a large service organization setting
About Us The Washington Metropolitan Area Transit Authority (WMATA), known as Metro, is the region’s leading public transportation provider. Serving a 2,054-square-mile jurisdiction, Metro operates six rail lines, 98 stations, 126 bus routes, and Metro Access, a shared-ride paratransit service. As one of the nation’s busiest transit systems, Metro connects communities, supports economic growth, and provides safe, reliable transportation.
Evaluation Criteria Consideration will be given to applicants whose resumes demonstrate the required education and experience. Applicants should include all relevant education and work experience.
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En Español:
Descripción: En este rápido papel, aprovechará su experiencia en marketing digital para desarrollar y ejecutar estrategias de redes sociales convincentes que resuenan con nuestra audiencia objetivo. El candidato ideal poseerá una profunda comprensión de las tendencias emergentes y un talento para contar historias. Si usted prospera en un entorno colaborativo y está listo para trabajar junto a un equipo apasionado comprometido a empujar límites y lograr excelencia en la participación en las redes sociales, únete a nuestro equipo! El titular llama a la creatividad y la comprensión astuta del Plan de Transformación Estratégica de Metro para garantizar que la mensajería avance todas las prioridades STP de Excelencia de Servicio, Equipo Talentado, Oportunidad y Asociación Regional y Sostenibilidad. Principales deberes de trabajo Apoya la creación y precisión de todos los canales de comunicaciones digitales de cara externa, incluidas pero no limitadas a las redes sociales, el sitio web de la Autoridad de Tránsito de la Área Metropolitana de Washington (WMATA), notificaciones de correo electrónico y mensajes de texto, información de aplicaciones móviles y video. Monitorea redes sociales utilizando una variedad de herramientas para proporcionar inteligencia en tiempo real para ayudar a gestionar la respuesta de los incidentes o las últimas tendencias emergentes. Mantiene un calendario de contenido que analiza la planificación a corto plazo y a largo plazo (30-60-90+ días) de los hitos inminentes para la comunicación pública, que involucra el seguimiento de eventos, logros, aniversarios e iniciativas estratégicas. Desarrolla y publica contenido para canales propios, incluida la promoción de Metro News, iniciativas y asociaciones, así como garantizar que el contenido sea fresco, relevante y actualizado. Apoya las necesidades de contenido digital de las partes interesadas internas como las comunicaciones de empleados de Metro, marketing, relaciones comunitarias, asuntos gubernamentales, policía de tránsito, etc.; documenta actividades de relaciones con los medios de comunicación como oportunidades de fotos, conferencias de prensa, entrevistas y discusiones de mesa redonda. Participa en las redes sociales para concienciar al público sobre las noticias, iniciativas, hitos, excepciones de servicio y eventos relacionados con Metro. Monitorea activamente las operaciones utilizando una variedad de herramientas internas, así como las redes sociales, para proporcionar inteligencia en tiempo real para ayudar a administrar la respuesta de Metro a incidentes y para elaborar mensajes de clientes. Comprende los conocimientos de redes sociales en torno a métricas definidas como compromiso, popularidad, tendencias y sentimiento. Lidera y participa en varios comités y grupos de trabajo internos y externos, construyendo y manteniendo relaciones de trabajo efectivas para garantizar la cooperación interdepartamental, la coordinación y la interfaz productiva y mutuamente beneficiosa con entidades públicas y privadas externas e individuos. Produce infografías y contenido de giro rápido a través del uso de software como Canva, Adobe Express, Adobe Premier Pro, Final Cut Pro, iMovie, etc., que muestra completamente ideas y ejecuciones de narración. Otras preocupaciones de seguridad mantiene la conciencia de seguridad y la responsabilidad con las políticas y procedimientos de seguridad al tiempo que desempeña funciones de la Agencia de Seguridad y fomenta una política de trabajo consistente y promueve el cumplimiento de los principios y funciones de seguridad mientras que mantiene las políticas de seguridad. Promueve una cultura de seguridad positiva y fomenta la presentación de informes de preocupaciones de seguridad consistentes con nuestro Plan de Seguridad de la Agencia, otros requisitos regulatorios dentro del Sistema de Gestión de la Seguridad y principios de cultura justa. Las funciones enumeradas no pretenden limitar las tareas y responsabilidades específicas de un puesto particular. Tampoco pretende limitar de ninguna manera el derecho de los gerentes y supervisores a asignar, dirigir y controlar el trabajo de los empleados bajo su supervisión. #J-18808-Ljbffr