DTC Performance Copywriter

Reach Digital is a Brooklyn-based creative agency building performance ads for fast-growing D2C brands. Our team of strategists, editors, and designers ships high volumes of static and video creative for paid social, and we judge our work by one thing: does it perform?
The Role We're looking for a D2C copywriter who writes to convert. You'll write ad copy and social content across multiple brands, working closely with our creative and design teams to turn briefs into scroll‑stopping hooks, scripts, and captions.
What You'll Do Write hooks, headlines, and primary text for Meta and TikTok ads
Script video ads, VSLs, and UGC scripts built around real customer pain points and angles
Write native ads and organic social content that sounds like each brand, not like an agency
Brief creators so their content lands on the angle
Study what's winning (and losing) in ad accounts and use it to shape the next round of creative
Turn around multiple variations fast so we can test more angles
What We're Looking For 2+ years writing performance ads or social content for D2C brands
Experience with VSLs, native ads, UGC scripts, and briefing creators
Proven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point to
Comfortable switching between brand voices in categories like beauty, wellness, food, and lifestyle
Understands direct response: offers, objections, angles, and why people buy
Based in the US or Canada
Fast, coachable, and comfortable with feedback and quick iterations
Ability to quickly and effectively iterate on ideas and copy with AI
Open to full time or contract applicants.

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