VP of Marketing & Growth

Your number: 2x qualified sales meetings held in 2027 vs. 2026.

If that sentence excites you more than a rebrand does, keep reading.

Lemonlight has produced more than 50,000 videos for the world's leading brands, including Amazon, Walmart, and Rolex, through our Los Angeles studio and a production network spanning 80+ markets. Now we're combining that production engine with AI-powered technology to change how enterprise teams create video.

We're hiring a hands-on VP of Marketing & Growth to lead our entire marketing organization and turn it into a measurable, scalable pipeline engine for enterprise and midmarket marketing and creative teams. The team, budget, and agency partners are in place. What we need is the leader who connects them and drives results.

This is a growth role, not a brand role. You'll be measured on qualified meetings, pipeline, conversion, and acquisition efficiency. You'll also be close enough to the work to move those numbers yourself.

Compensation: $250,000–$290,000 base, plus a 40% target bonus tied to qualified meetings and pipeline (on-target earnings of $350,000–$406,000), plus equity.

Location: Los Angeles, CA (in office)

Reports to: CRO & Cofounder

WHAT YOU'LL OWN

An integrated growth strategy across paid acquisition, SEO, content, lifecycle, outbound, website conversion, partnerships, social, PR, and field marketing

Qualified meetings and pipeline from enterprise and midmarket accounts, with clear accountability for customer fit, conversion, and acquisition efficiency

Ideal customer profiles, positioning, messaging, and offers built for marketing and creative buyers

A consistent operating rhythm for performance reporting, experimentation, forecasting, and budget allocation, built in close partnership with sales

Agency performance: you'll evaluate every partner, then improve or replace as needed

PR, social, executive visibility, and major events tied directly to account engagement and pipeline

WHAT YOU'LL HAVE TO WORK WITH

A team of six: content strategist, lifecycle/CRO marketer, outbound GTM specialist, event and field marketer, social-focused marketing associate, and in-house designer

Three agency partners: PR, SEO/paid media, and web development

A ~$3M annual budget, with room to grow on a clear business case

Direct access to our CRO and cofounder, and a sales team that wants marketing in the room

HOW WE'LL MEASURE SUCCESS

First 90 days: Diagnose performance across channels, funnel stages, team, and agencies. Set reliable baselines, align qualification standards with sales, and launch a prioritized growth plan with early experiments.

First 6 months: Show measurable progress in qualified meetings and pipeline, run a disciplined testing process, and shift resources based on results.

2027: Deliver 2x qualified sales meetings held vs. 2026, against agreed standards for customer fit, opportunity conversion, and acquisition efficiency.

YOU'RE A FIT IF YOU

Have grown B2B demand, qualified meetings, and pipeline for enterprise or midmarket customers, and can tell us the numbers

Have marketed to marketing and creative decision-makers, ideally in creative tech, adtech, martech, or B2B marketing services

Have taken a marketing function and made it measurably better through strategy, execution, team leadership, and smarter resource allocation

Know demand gen, ABM, lifecycle, conversion optimization, and marketing measurement cold

Can build differentiated positioning and turn it into campaigns that drive revenue

Are hands-on: you'll dig into funnel data, rewrite a campaign brief, challenge targeting assumptions, and help ship a new experiment

Hold internal teams and agencies to clear expectations

Think like a revenue leader and see sales as your closest partner

YOU'RE PROBABLY NOT A FIT IF

Your biggest wins are awareness campaigns with no pipeline number attached

You prefer setting strategy from a distance and leaving execution to agencies

You're looking for a remote role

THE DETAILS

Based in our Los Angeles office, in person

Travel to major industry events including Cannes Lions, SXSW, and Adweek, with speaking and executive representation opportunities

You'll lead the full marketing function and help shape how Lemonlight brings technology-enabled video creative to market

BENEFITS

Medical, dental, and vision insurance

Life insurance

401(k)

Unlimited PTO

Paid parental leave

Professional development budget for conferences, courses, and professional association memberships

Hands-on access to Lemonlight's AI video platform and production team, so your campaigns aren't waiting on creative

On-site parking

Stocked office kitchen

OUR PROCESS

Intro call with our CRO

Conversations with executive leaders

Working session: walk us through how you'd diagnose a funnel using real (anonymized) data

Final conversation with our CEO

HOW TO STAND OUT
In your application, tell us the biggest increase in qualified meetings or pipeline you've driven: the before and after, the time frame, and what you changed to get there.

Lemonlight is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of any protected characteristic. Learn how we handle applicant data: [privacy policy link]

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