Marketing Automation & Campaign Ops Lead

East West Bank is seeking a Marketing Operations Specialist to translate strategy into scalable execution. You will manage campaigns, automate customer journeys, and coordinate data-driven programs across marketing, IT, and compliance.
The role emphasizes scalable processes, measurement, and governance, with cross-functional collaboration and a fast-paced environment. Ideal candidates bring 3+ years in marketing operations, experience with Dynamics 365, Salesforce Marketing Cloud, and Power BI.

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