Social Media & Content Commerce Lead

Job Title: Social Media & Content Commerce Lead
Location: Minnetonka, Minnesota (in office 4 days a week)
Employment Type: Full-Time
Reports to: Director, Marketing
Company Overview
Resolution Pet Brands is a fast-growing branded pet food and treat company. The Company is currently executing a growth strategy and is seeking a Social Content & Commerce Lead to help us build our presence and our business across TikTok, TikTok Shop, TikTok Live, Instagram/Reels and emerging social platforms.
Our products are sold through independent pet stores, specialty retailers, e-commerce and other channels.
We're entrepreneurial, fast-moving and continually developing new products and new ways to reach pet owners.
Position Summary
We’re looking for someone who doesn’t just use social media. We’re looking for someone who understands what makes people stop scrolling, watch, engage, share and ultimately buy.
You will personally create content, experiment constantly, work with creators and affiliates, appear on camera when appropriate, analyze what works and help turn social media into a meaningful revenue channel.
Key Responsibilities
Create engaging short-form video for TikTok, Instagram Reels and other platforms
Help develop and grow our TikTok Shop business
Develop and participate in TikTok Live selling
Identify trends, sounds, formats and cultural moments our brands can authentically participate in
Develop concepts, scripts, hooks and creative campaigns
Be comfortable on camera and potentially become one of the faces of our brands
Recruit and manage creators, influencers and TikTok Shop affiliates
Build relationships with pet-focused creators and communities
Coordinate product seeding, affiliate programs and creator campaigns
Develop and execute UGC strategies
Engage with followers and build communities around our brands
Test different creative approaches and rapidly apply what we learn
Manage social content calendars while remaining flexible enough to capitalize on trends
Analyze views, watch time, retention, engagement, clicks, conversions and sales
Help determine which content actually drives business, not merely likes
Work closely with our marketing, sales, e-commerce and brand teams
Qualifications & Characteristics
You may be a recent graduate, have a few years of experience, or have built an impressive social presence on your own.
We're much more interested in what you can do than how many years you've been doing it.
Understand TikTok and Instagram instinctively
Love creating short-form video
Be comfortable shooting and editing content yourself
Understand what makes a strong opening hook
Be willing and comfortable appearing on camera
Understand (or be excited to master) TikTok Shop and live commerce
Have strong instincts about creators, influencers and online communities
Be interested in both the creative and commercial sides of social media
Be comfortable with analytics and using data to improve content
Be curious, entrepreneurial and willing to experiment
Move quickly without requiring layers of approvals and process
We'd especially like to meet you if you've ever:
Grown a TikTok, Instagram or other social account from scratch
Created a video that significantly outperformed your normal content
Sold something through social media
Worked with creators or influencers
Built an audience around something you care about
Experimented with TikTok Shop or TikTok Live
Created content people couldn't resist sharing
Pet industry experience is a plus
Compensation
Salary range: $65,000–$85,000 (plus performance bonus)
Compensation will vary based on skills and experience
Note: The responsibilities and qualifications outlined above are intended to describe the general nature and level of work expected to be performed by an individual in this position. They are not intended to be an exhaustive list of all responsibilities and activities required for the role.

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