Marketing Messaging Specialist

5+ years of work experience in marketing operations, analytics, or equivalent applied roles
3+ years of experience working in and/or managing agile teams
Applied coding of template scripting languages (e.g. liquid, handlebars)
Expert knowledge of messaging best practices (email, push, in-app)
Expert in conducting experiments to minimize bias against the experimental design
Possessing a high bar for quality, and ability to readily spot potential bugs
Superb writing skills to utilize for documentation, solution design, and insights
Excellent communication skills with globally diverse cultures
Curious and analytic mindset, striving to continuously improve expertise
Ability to be on call when business critical launches occur
Verbal and writing proficiency in the English language
Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
Working knowledge of SQL
Tell me what this person will be doing day to day? What does a typical day look like? The position will support transactional email operations across organization
Key responsibilities discussed include: Building and maintaining transactional emails using HTML.
Performing quality assurance, testing, and deployment of transactional emails.
Working with data and platform teams to support dynamic data integrations and email deployments.
Supporting billing, compliance, purchase confirmation, and other customer-facing transactional communications.
Partnering with product managers on new email requests and enhancements.
Assisting with the migration of Hulu transactional emails from Salesforce to UMP.
Supporting redesign initiatives and implementation of a new modular framework for Disney+ transactional emails.
Based on the job description, tell me what the top 5 must have skills needed for this role? 1. Strong HTML email coding experience.
2. Experience working with JSON and dynamic data payloads.
3. Handlebars scripting and template logic experience within email platforms.
4. Ability to translate Figma designs into production-ready email code.
5. Troubleshooting email rendering issues across environments, including dark mode and formatting inconsistencies.
6. Requirements gathering and stakeholder management skills.
What are the nice-to-have skill sets needed? Jira
Airtable
Cross-functional stakeholder communication

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