About the role
A $100M DTC brand with one of the largest paid-media budgets in our category, and we’re hiring a Lead AI Video Editor to run our editing team and raise the quality of every ad we ship. This is a rare seat: real spend behind your creative, a team to build, and a direct path into creative leadership as we scale. You’ll produce AI-generated and AI-assisted direct response ads for Meta, TikTok, and YouTube — short and long form — review the team’s cuts, and build the systems that let us scale output without losing quality. This is a player-coach role: you edit, you lead, and you own the bar.
What you’ll do
- Produce high-converting paid ads at volume using both AI generation (synthetic UGC, avatars, generative B-roll, AI voice) and traditional editing of real creator footage
- Lead and manage a team of editors: assign work, review cuts, give specific feedback, and hold deadlines
- Build and document the production system — templates, prompts, QA checks, hook/pacing/caption standards — so winners get repeated
- Partner with Creative Strategists and media buyers to turn briefs into ads and performance data into the next iteration
- Evaluate and roll out new AI video tools as they come online
What we’re looking for
- 4+ years editing paid social ads for DTC / eCommerce brands, with a portfolio that has performed at scale
- Hands-on with current gen-AI video tools (Sora, Veo, Kling, Runway, HeyGen, ElevenLabs or equivalent) and a track record of shipping AI-generated ads that converted
- Premiere Pro and After Effects; CapCut a plus
- Experience leading or managing other editors — not just mentoring, actually running output
- Deep DR instincts: hooks, first 3 seconds, retention, captions, B-roll, native platform formats
- Comfortable reading ad performance data (hook rate, hold rate, CTR, ROAS) and iterating from it
- High volume, tight turnarounds, takes ownership, flags problems early
- Available 30–40 hours per week
Nice to have
- Experience at a 7- to 9-figure DTC brand or performance creative agency
- Automation experience (n8n, ffmpeg/Python variant pipelines, Claude/ChatGPT in the workflow)
- UGC and creator-led content
What you’ll have
- A $100M DTC brand with a large, growing marketing budget behind your work
- Millions in ad spend testing your creative in real time
- Direct line to the Head of Creative
- Strong Creative Strategists and a team to lead
- Budget for AI tools and training
- Leading a team of 5+ video editors
- A clear growth path: Lead today, Head of Creative Production as the team scales
How to apply
Apply with your resume that includes a link to your work. Shortlisted candidates will be asked to walk through two ads: one AI-generated and one cut from real footage, with a note on how each performed and why.