Paid Media/Digital Marketing Manager (Lifestyle Brand)

Position : Digital Marketing Manager

Salary : Php 35,000 - Php 45,000 ( Part time - 25 hrs)

$1,800 - $2,300 NZD a month (if full time)

Working Hours & Conditions : NZ Hours (from 10am) - 25 hours per week to begin with

Holidays : Public holidays in NZ

ROLE OVERVIEW:
We are seeking an experienced Paid Media & Digital Marketing Specialist with strong hands-on expertise across Meta Ads and Google Ads.

Paid advertising will be the immediate priority. The successful candidate will initially review and optimize our existing Meta and Google advertising setup, identify opportunities to improve performance and ROI, and help prepare the business for its upcoming summer launch and peak trading season.

Beyond paid media, this will develop into a broader digital marketing role covering social media strategy and scheduling, Klaviyo email marketing, Shopify website maintenance, and graphic design.

This is a hands-on execution role suited to an experienced e-commerce marketer who can step into an existing environment, identify what can be improved, and start delivering with minimal training.

RESPONSIBILITIES:Meta & Google Ads Management (Primary Focus)

Review and audit the existing Meta Ads and Google Ads setup

Identify opportunities to improve campaign structure, targeting, creative, tracking, and performance

Build, manage, and continually optimise paid advertising campaigns

Manage audience targeting, remarketing, and customer acquisition campaigns

Conduct ongoing creative, audience, and campaign testing

Monitor advertising spend and optimise towards improved ROAS and profitability

Ensure appropriate conversion tracking and attribution are in place

Develop paid media strategies for key promotional and seasonal periods

Provide clear reporting on campaign performance, learnings, and recommended next steps
Seasonal Campaign Planning

Help prepare the digital marketing strategy for the September/October summer launch

Develop campaigns leading into the peak trading period beginning in November

Coordinate digital activity for Black Friday, Christmas, and the New Zealand summer season

Maintain a promotional calendar across advertising, social media, email, and website activity

Ensure consistent messaging and creative across all customer touchpoints

Use off-season periods to test, optimise, and prepare campaigns ahead of peak demand
Email Marketing & Klaviyo

Review and audit existing Klaviyo flows and campaigns

Identify opportunities to improve email open rates, engagement, and conversions

Build and optimise automated customer journeys

Develop email campaigns supporting product launches, promotions, and seasonal activity

Improve customer segmentation and personalisation

Monitor email performance and continually test subject lines, content, timing, and offers

Support customer retention and repeat purchases through effective lifecycle marketing
Social Media Strategy & Management

Develop and maintain a structured organic social media strategy

Create and manage social media content calendars

Schedule and publish consistent content across relevant platforms

Coordinate organic content with paid advertising and promotional campaigns

Identify opportunities to grow the company’s community and social following

Monitor content performance and continually refine the strategy based on engagement
Graphic Design & Creative Support

Create engaging digital assets for social media, paid advertising, email, and website campaigns

Adapt creative for different platforms, audiences, and campaign objectives

Develop promotional graphics for seasonal campaigns and product launches

Work within the established visual identity

Continually test different creative approaches to improve paid and organic performance

Support basic content editing and production where required
Shopify Website Management

Perform day-to-day maintenance of the Shopify e-commerce website

Update products, imagery, promotional content, banners, and collections

Build and update landing pages for campaigns and seasonal promotions

Ensure website messaging aligns with current advertising and email campaigns

Identify opportunities to improve the online customer journey and conversion rate

Maintain a high-quality online experience for company’s global customer base

Track performance across Meta, Google, Klaviyo, Shopify, and social media

Prepare regular, easy-to-understand performance reports

Monitor key metrics including ROAS, conversion rates, customer acquisition costs, email engagement, and online revenue

Identify what is and isn’t working and recommend practical improvements

Use data to guide future advertising and campaign decisions

Proven experience managing Meta and Google Ads for e-commerce brands

Strong track record of improving paid media performance and ROI

Experience auditing and optimising existing advertising accounts

Strong understanding of conversion tracking, audiences, remarketing, and campaign optimisation

Experience using Klaviyo for email campaigns, flows, segmentation, and automation

Experience managing or maintaining Shopify e-commerce websites

Strong understanding of organic social media strategy and content planning

Graphic design capability for social, advertising, and digital campaigns

Strong analytical skills and confidence interpreting e-commerce marketing data

Ability to work independently and deliver with minimal training or supervision
Tools & Systems

Meta Ads Manager – Essential

Google Ads – Essential

Klaviyo – Essential / Highly Preferred

Shopify – Essential / Highly Preferred

Google Analytics / GA4

Meta Business Suite

Google Merchant Center

Canva and/or Adobe Creative Suite

Social media scheduling platforms

Google Workspace / Microsoft 365

Desirable

Experience marketing surf, skate, outdoor, fashion, lifestyle, or sporting brands

Experience marketing to both New Zealand and international e-commerce audiences

Previous involvement in Black Friday, Christmas, or other major e-commerce campaigns

Video editing and short-form content creation skills

Experience with Google Merchant Center and Shopping campaigns

Understanding of e-commerce conversion rate optimisation

Experience supporting wholesale and retail brands alongside e-commerce

Additional Information

25 hours per week initially, with the potential to increase hours as the role develops

Immediate focus on auditing and improving Meta Ads, Google Ads, and Klaviyo

Opportunity to expand into broader ownership of social media, creative, email, and Shopify

Key involvement in preparing for company’s summer launch and peak trading season

Hands-on role with significant autonomy and opportunity to directly influence e-commerce growth

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