Growth Marketing Director

We’re partnering with a global consumer organization to hire a Director of Growth Marketing to lead and scale its growth engine across Paid Media, Ecommerce and CRM.

This is a highly visible leadership role for a performance marketer who can operate at both the strategic and executional level. Paid Media will be the immediate priority, with responsibility for a significant eight-figure media investment across paid social and paid search. Over time, the role will also help connect acquisition, onsite conversion and lifecycle marketing into a cohesive full-funnel growth strategy.

The ideal candidate has deep performance marketing expertise, strong business judgment and a genuine interest in how AI is changing the way marketing teams operate. This person should be equally comfortable presenting investment recommendations to senior leadership and digging into campaign performance with channel specialists.

The Role

Own strategy, forecasting and allocation of significant paid media investment across paid social, paid search and emerging channels

Evaluate channel mix, attribution and performance to identify opportunities for more efficient and sustainable growth

Lead the evolution of a full-funnel acquisition strategy, expanding beyond lower-funnel optimization to drive awareness and new customer growth

Partner closely with Ecommerce to improve onsite conversion, landing pages, customer flows, merchandising and offers

Help shape lifecycle and CRM strategy to improve engagement, retention and customer value

Build and execute a robust testing roadmap across audiences, creative, targeting, offers and platform optimization

Establish clear measurement and incrementality frameworks to guide investment decisions

Translate complex performance data into actionable recommendations for senior leadership

Partner closely with Product, Creative, Analytics, Technology and Finance

Identify new channels, platform opportunities and growth levers

Lead and develop a lean team of paid media, ecommerce and CRM specialists
Stay close to execution - understanding what is happening within the platforms and helping the team diagnose and solve performance challenges

Use AI to improve marketing workflows across areas such as analytics, creative production, campaign execution, optimization and automation

Help build an AI-forward culture focused on experimentation, speed and increased team output

The Profile

10+ years of experience in performance, growth or digital marketing

Deep expertise across paid social and paid search

Experience managing and optimizing large, eight-figure media budgets

Demonstrated success building full-funnel growth strategies

Strong understanding of attribution, measurement, experimentation and incrementality

Experience connecting paid acquisition with ecommerce / conversion optimization

Exposure to CRM and lifecycle marketing; deep CRM specialization is not required

Experience managing and developing high-performing teams

Strong analytical skills and ability to translate data into clear business recommendations

Ability to influence senior leaders and collaborate across Product, Creative, Analytics, Technology and Finance

Comfortable operating in a hands-on environment

Genuine curiosity about AI and demonstrated experience using it to improve marketing execution, analysis, workflows or output

Why This Opportunity
The business already has strong data, dashboards and attribution infrastructure in place. This is not a “come in and build the basics” assignment.

The opportunity is to take a strong foundation and determine what should happen next and where investment should shift, how the channel mix should evolve, how the full funnel can perform better and how AI can accelerate the team’s ability to test, learn and execute.

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