Head of Marketing (New York)

About Cap

Cap is a private credit platform delivering safe yield from the broader economy. Backed by Franklin Templeton, Susquehanna, and IMC Trading, Cap has processed over $5B in volume since launching in August 2025.

The Role

We're looking for a Marketing and Communications Lead to own how the world understands and talks about Cap. You'll drive our marketing strategy and execution end-to-end, from messaging and campaigns to agency management. Cap is an early stage startup and this is a hands on role. You will have high agency to craft your role and influence our direction. Additionally, you will participate in the upside of Cap’s growth.

Responsibilities

Marketing Strategy

Set marketing strategy and budget priorities

Track KPIs such as X analytics and site traffic and evolve the strategy based on results

Build out the marketing team as it grows

Monitor competitive positioning

Partner with leadership on crisis/reactive comms

Messaging & Positioning

Own Cap's core messaging (one-liners, pitch, explanations) and keep it current as the product evolves

Decide how Cap talks about itself across different audiences (crypto-native, TradFi, general public)

Final edits on all external copy (site, decks, social, campaigns) to ensure the brand stays consistent, and all copy is grammatically correct

Speaking Engagements and Communications

Own the relationship with our third-party PR agency day-to-day (run check-ins, drive the agenda)

Brief spokespeople before podcasts/panels so messaging stays consistent

Maintain a simple message house (approved stats, claims, things to avoid)

Debrief after major appearances and fold learnings back in

Partner with leadership on crisis/reactive comms

Keep agency supplied with current messaging

Track agency deliverables through to completion

Judge whether coverage actually lands on-brand; call the shots on scope/renewal

Campaigns

Plan and execute multi-channel campaigns that reinforce positioning ,educate the market and help Cap define and own market segments

Tailor campaigns by audience segment rather than one generic message

Own an always-on, low-lift content cadence to keep Cap visible

Grow owned channels (X, LinkedIn, blog)

Manage creation of all related assets

Qualifications

3+ years in marketing, with real ownership of brand messaging/positioning

Genuinely creative; can take a complex, technical product and turn it into something simple and compelling for a mainstream audience

Experience managing an external PR or comms agency, not just receiving updates from one

Some fluency in financial concepts like interest rates and AUM. No expertise in crypto required.

Has run brand or awareness campaigns

Strong writing and editing skills

Comfortable operating with a lot of ownership at an early-stage company

Why Cap

Proven business model with live, revenue-generating product

Significant ownership and upside in an early stage startup

Healthcare benefits

At the juncture of blockchain-based finance and legacy finance

Backed by traditional financial institutions like Franklin Templeton, Susquehanna, and IMC Trading

Direct line to the founding team; your wins are visible and your input shapes the roadmap

Cap is an equal opportunity employer.