Senior Paid Media Manager

Senior Paid Media Manager - Downtown Los Angeles
Join a leading brand in America as a Senior Paid Media Manager, driving paid media growth across retail media, paid social, search, and CTV. This hands-on role offers the opportunity to influence brand awareness, engagement, and sales by managing media campaigns directly and leading agency partners in a dynamic environment.

Senior Paid Media Manager Benefits & Compensation

Competitive full-time, in-office role based in Downtown Los Angeles

Opportunity to work with top retail media platforms including Target, Kroger, and Walmart

Collaborate with a talented creative and brand team in a supportive culture

Career growth in an innovative food and beverage company

Senior Paid Media Manager Requirements & Qualifications

Bachelor's degree in marketing, business, or related field

Minimum 5+ years of paid media experience, preferably with a food or beverage CPG brand or agency

Proven success managing retail media campaigns across Target, Kroger, Walmart, and other networks

Hands-on expertise with Meta Ads Manager, Google Ads, and retailer self-serve platforms

Experience managing paid social agencies and holding partners accountable to performance goals

Strong skills in paid social (Meta, TikTok), paid search, YouTube, and CTV buying

Analytical proficiency with key performance metrics such as ROAS, iROAS, CPA, CPM, CTR, and new-to-brand tracking

Experience building cross-platform reporting and presenting insights to senior leadership

Ability to manage budgets, forecasting, and media pacing effectively

Senior Paid Media Manager Preferred Background & Skills

Familiarity with retail media management tools and syndicated sales data

Strong organizational skills and ability to multitask under tight deadlines

Independent working style with excellent collaboration across cross-functional teams

Senior Paid Media Manager Day-to-Day Responsibilities

Own and execute paid media strategy, planning, and budgets across retail media, paid social, search, and CTV

Plan, launch, and optimize campaigns on retail media networks including Target (Roundel), Kroger Precision Marketing, and Walmart Connect to increase sales and new-to-brand buyers

Manage day-to-day campaign setup, targeting, bidding, pacing, and optimization directly within platforms

Lead and manage paid social agencies and media partners, setting goals and ensuring strong performance

Drive paid social campaigns on Meta and TikTok, paid search and YouTube initiatives, and CTV buys to build brand awareness and demand

Use data and analytics to optimize campaigns, budgets, audiences, and creative, with continuous testing and iteration

Collaborate with creative teams to develop and refine content that performs well in paid media, with special attention to food and beverage trends

Lead reporting efforts, consolidating performance data and presenting clear insights and recommendations to leadership

Manage monthly media budgets, forecasting, and pacing to maximize efficiency and returns

Employ advanced measurement and attribution techniques, including incrementality testing and retailer closed-loop data, for optimized budget allocation

Identify and test emerging media channels and tactics aligned with brand objectives

This role offers a unique blend of strategic ownership and tactical execution for a growing brand in a vibrant retail media landscape. If you are analytically driven, detail-oriented, and passionate about paid media in food and beverage, this opportunity is for you.

JOB ID: 182292#post

Michael Lanzetta

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