B2B Art Director Job at Judit Inc in New York

We are seeking a B2B Art Director with strong conceptual design thinking and art direction experience to support B2B marketing initiatives. This role focuses on designing high-performing campaign creative, living within the brand, across paid media, social, web, and lifecycle channels, combining strong visual craft with a performance-driven mindset while partnering closely with internal creative leads, marketing, and creative agencies.

Summary:

The main function of the Ads Marketing B2B Designer is to work with internal stakeholders to develop and design high-performing and innovative campaign creative and assets to reach B2B audiences against performance metrics such as conversions, clicks and revenue KPIs.

Experience

Bachelor’s Degree in Graphic Design, Brand Design or comparable proficiency

7-10 years of experience working in high-volume, fast-paced agency, product, tech or large B2B brand

Top skills

Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint.

Hands-on experience designing fresh and innovative campaigns for large B2B and B2C brands

Experience in brand design, exploring and innovating brands for specific markets, messages and audiences

Ability to explain design concepts, provide feedback and own projects from strategy to execution

Working knowledge of email marketing best practices and tools such as Pardot or Marketo

Experience designing websites, landing pages, and blog layouts with a conversion-focused mindset

Experience partnering closely with growth or demand-generation teams

Performance-based design thinker, able to use analytics and performance reporting to inform creative decisions is a plus

Experience in motion design or video production (e.g., After Effects, short-form video) is a plus

Responsibilities

Develop and deliver innovative, high-performing, on-brand campaign creative at scale in order to meet marketing objectives and achieve campaign goals

Explore and innovate on existing brand structures in order to elevate brand narrative storytelling for specific objectives and KPIs

Lead and own entirety of campaign creation, delivery and workflows, including campaign creative handoffs and review sessions with internal and agency designers in order to ensure highest quality branded deliverables across all campaign touchpoints (social, web, CRM, etc)

Work closely with Marketing stakeholders to ensure strategies and objectives are delivered in visually compelling ways across all branded creative

Work as part of a high-volume, cross-functional creative team, meeting deadlines across changing priorities and shifting workflows

Contribute to the development and optimization of design and motion workflows, consistently iterating to ensure industry leading best practices are followed and standardized

Pitch, explain and shepherd great work through from strategy, to conception, execution, iteration and replication

Ability to conceptualize and design a compelling hero campaign look and translate it seamlessly across channels, formats, and messaging, while rapidly developing and testing creative variations at scale.