Ad Coordinator, Vendor & Media Operations Job at The University of North Carolin

Position Type
Position Type Staff
Position Eclass
Position Eclass EZ - EHRA Non - Exempt Permanent
University Information
Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.
Primary Purpose of the Organizational Unit
University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.
Position Summary
The Ad Coordinator, Vendor & Media Operations owns the University’s day-to-day relationship with its advertising agency and media vendors, making sure deliverables, insertion orders, and invoices are accurate and on schedule. Reporting to the Senior Assistant Director of Paid Strategy, this position keeps the operational side of the University’s paid advertising program running smoothly, accurately, and on time across digital and traditional channels.
This position is a developing marketing professional who brings strong organizational skills, attention to detail, and a growing understanding of digital advertising platforms to the paid media team. This position works collaboratively with the Senior Assistant Director of Paid Strategy, the other Ad Coordinator, and cross-functional marketing colleagues, building expertise in paid media operations while contributing to the effective execution of the University’s advertising program.
Minimum Qualifications
Bachelor’s degree in marketing, advertising, communications, or a closely related field.
Minimum of one (1) to two (2) years of experience in digital marketing, advertising operations, or a closely related role.
Familiarity with digital advertising platforms (Google Ads, Meta Ads Manager, or equivalent).
Strong organizational skills and attention to detail, with the ability to manage multiple vendor relationships and deadlines simultaneously.
Proficiency with Microsoft Office Suite and Google Workspace.
Strong communication skills and a collaborative, team-oriented approach.
Additional Required Certifications, Licensures, and Certificates
Preferred Qualifications
Experience in trafficking digital ad campaigns or managing advertising platform accounts.
Experience with vendor or agency account management, invoicing, or budget reconciliation.
Basic proficiency in digital analytics platforms (Google Analytics or similar).
Experience in higher education marketing or institutional advertising.
Special Instructions to Applicants
Recruitment Range
Recruitment Range $56,488 - $63,233
Org #-Department
Org #-Department University Communications - 33901
Job Open Date
Job Open Date 10/13/2026
For Best Consideration Date
Job Close Date
Job Close Date 11/01/2026
Open Until Filled No
FTE
FTE 1.000
Type of Appointment
Type of Appointment Permanent
If time-limited, please specify end date for appointment.
Number of Months per Year
Number of Months per Year 12
FLSA
FLSA Non-Exempt
Key Responsibilities

Percentage Of Time 30%
Key Responsibility
Own the day-to-day relationship with the University’s primary advertising agency and media vendors, serving as their regular point of contact for deliverables, timelines, and routine requests.
Make sure campaign insertion orders, creative specifications, and other agency and vendor deliverables are received and provided on schedule, coordinating between vendors and the Senior Assistant Director of Paid Strategy.
Field incoming requests from agency and vendor contacts, routing questions and issues appropriately and resolving routine matters directly.
Track advertising invoices against approved budgets, cross-checking vendor billing for accuracy and flagging discrepancies for
Percentage Of Time 25%
Key Responsibility
Campaign Trafficking & Scheduling
Assist with the setup and trafficking of paid advertising campaigns across platforms, following campaign plans and specifications provided by the Senior Assistant Director of Paid Strategy.
Coordinate the delivery of creative assets from the design team to media platforms and external vendors, tracking specifications and deadlines.
Manage campaign schedules, making sure ads are activated, paused, and ended according to flight plans and campaign calendars.
Support the coordination of print and out-of-home advertising placements, including material submission, proof review, and vendor communication.
Percentage Of Time 20%
Key Responsibility
Performance Monitoring & Reporting
Monitor active campaigns daily, tracking pacing and delivery, and flag significant variances or issues to the Senior Assistant Director of Paid Strategy.
Compile and prepare regular performance and budget reports for review by the Senior Assistant Director and Director of Marketing Strategy.
Maintain organized records of campaign performance data, vendor contracts, insertion orders, and trafficking documentation.
Percentage Of Time 15%
Key Responsibility
Maintain organized files for advertising contracts, insertion orders, vendor contacts, and campaign records.
Assist with the management of advertising platform accounts, including user access, billing information, and account settings as directed.
Support budget reconciliation and financial record‑keeping for the paid media program.
Percentage Of Time 10%
Key Responsibility
Cross-Functional Support & Professional Development
Collaborate with the other Ad Coordinator and the Copywriter to keep creative and tracking deliverables aligned with vendor deadlines.
Build knowledge of digital and traditional advertising platforms and vendor operations, developing expertise in paid media operations.
Participate in team meetings and contribute to the continuous improvement of paid media workflows.
ADA Checklist

R for Rare (0-30%), O for Occasional (30-60%), F for Frequent (60-90%), C for Constant (90-100%).
Physical Effort
Reading - F, Writing - F, Vision-Visual inspection - F, Hearing - F, Talking - F
Required Documents

Resume/CV
Cover Letter
List of References
Optional Documents

Supplemental Questions
Required fields are indicated with an asterisk (*).
* Please indicate how you learned of the vacant position for which you are applying:

UNCGjobsearch Website
Greensboro News & Record
Carolina Peacemaker
Other Newspaper
The Chronicle of Higher Education
Inside Higher Ed
Other Professional Journal
NCWorks.gov
UNC System Job Board
Other Online Job Board
Personal Networking
Other

* If you selected "Other", please provide the name of the resource here.

(Open Ended Question)

* Are you eligible to work in the United States without sponsorship?

Yes
No

* Will you now or in the future require visa sponsorship for employment at the University of North Carolina at Greensboro?

Yes
No

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