Content Marketing Specialist Job at Cycles Worldwide, LLC in Madison

JOB SUMMARY
S&S Cycle is seeking a passionate and performance-driven Content Marketing Specialist to help fuel our brand’s growth through compelling storytelling, strategic content creation, and data-informed marketing. In this role, you’ll craft and manage engaging content that resonates with motorcycle enthusiasts, supports our product launches, and drives traffic across digital channels. You’ll collaborate with cross-functional teams to align content with business goals—while using analytics tools to measure and optimize results.This is more than just a content role, it’s a launchpad for career growth. As a key member of a fast-moving marketing team, you’ll have the opportunity to take ownership of high-impact projects, expand your skill set in digital strategy and analytics, and grow into leadership opportunities as our brand continues to scale.

ESSENTIAL FUNCTIONS

Plan, develop, and execute content across multiple platforms (blog, email, social media, website)

Collaborate with internal teams to align content with brand messaging and campaigns

Monitor and analyze key content performance metrics (traffic, engagement, etc)

Generate reports on product trends for web sales and social media activities

Generate reports on market share versus competition

Conduct audience research to identify content gaps and opportunities

Actively participate in website development

Execute all social media posting and paid postings

Demonstrate strong planning and project management skills

Support tradeshow efforts to include display design, product selection, show plans, and execution

Present and maintain professional image of S&S Cycle internally and externally

Thoroughly understand and adhere to the department goals, objectives, and strategy

Establish and maintain credibility throughout the organization as an effective developer of solutions

QUALIFICATIONS

Bachelor’s degree in marketing, communications, data analytics, strategy, or equivalent required

Minimum 5-7 years’ experience in digital marketing, or similar role

Ability to interpret data to inform content strategy

Knowledgeable in the v-twin and/or powersports industry Proficiency in data analytics tools (Google Analytics, HubSpot, Excel, etc)

Familiarity with paid advertising metrics (Google ads, Meta ads)Strong planning and project management skillsStrong design and layout skills and experience

Excellent verbal and written communication skills; working knowledge of computer applications

Flexible, energetic, forward-thinking, and creative with high moral and ethical standards

High analytical ability, good judgment, and strong operational focus

Well organized and self-directed

Able to relate to people at all levels of the organization in a positive fashion

Graphic design or video editing skills are preferred

WORKING CONDITIONS & PHYSICAL REQUIREMENTS

Work is performed in an office environment with occasional exposure to production environment

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands, reach with hands and arms, and may be required to balance, stoop, kneel or crawl.

The employee may occasionally lift and/or move up to 20 pounds

Must comply with safety equipment standards: safety glasses, hearing protection, and safety toe shoes when present on production floor

Overnight travel up to 25% may be required

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