Digital Media Associate

Executive Marketing & Strategy Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
Plan and manage monthly, quarterly, and annual marketing initiatives.
Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
Identify opportunities for lead generation, market expansion, brand awareness, and customer retention
Vendor & Agency Management Serve as primary point of contact for all marketing vendors and partners.
Manage relationships, strategy calls, reporting, troubleshooting, project implementation, and performance reviews with: DealerOn
Stream
WeDrive
LotLinx
Work Truck Solutions
Advertising Partners
Promotional Vendors
Sponsorship Partners

Website Management & Digital Presence Coordinate vendor projects, deadlines, budgets, approvals, and accountability.
Oversee all website strategy, content, promotions, updates, and customer experience improvements.
Manage website launches, redesigns, SEO implementation, and conversion optimization.
Coordinate inventory merchandising strategy and landing page development.
Troubleshoot website issues and oversee implementation with website providers.
Advertising & Lead Generation Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.
Monitor campaign performance, ROI, budgets, and monthly reporting.
Analyze competitor activity and market trends.
CRM, Retention & Customer Communication CRM marketing initiatives through DriveCentric.
Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.
Support AI implementation and customer communication processes.
Review lead performance and customer engagement opportunities.
Content Creation & Creative Direction Write and develop: Sales campaigns
Service campaigns
Email campaigns
Website content
SEO content
Social media content
Promotional messaging
Video concepts and scripts

Direct creative assets, signage, advertising materials, and promotional campaigns.
Maintain brand consistency across all companies.
Social Media & Reputation Management Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles.
Coordinate content creation, photography, video production, and community engagement.
Community Relations & Sponsorships Monitor online reputation and customer feedback.
Develop and manage community partnerships, sponsorships, and outreach programs.
Lead planning, promotion, logistics, and execution for: JeepFest
Teacher of the Year Programs
Fleet Event - Touch a Truck
Customer Events/Community Activations

Coordinate vendors, signage, marketing materials, budgets, and promotional efforts.
Fleet, Commercial & Special Projects Support fleet and commercial vehicle marketing initiatives in Monthly newsletter
Coordinate Work Truck Solutions marketing efforts.
Promote TG316 Custom Builds and specialty inventory.
Reporting & Performance Analysis Review and analyze: Website traffic
Lead generation
Advertising performance
SEO performance
CRM performance
Campaign ROI

Provide recommendations and strategic insights to leadership

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