Marketing Director - Corporate Services - MI

MARKETING DIRECTORCORPORATE SERVICESMICHIGANPOSITION SUMMARYSpicer Group is seeking an experienced Marketing Director to lead our marketing team. This role will work closely with the executive leadership team to set the strategic direction of the marketing department and ensure the fulfillment of those goals. The ideal candidate will have experience effectively leading marketing teams, supporting strategic planning, and technical expertise in brand management.THE COMPANYSpicer Group is a multi-disciplinary engineering, surveying, planning and professional services company with offices in Michigan, Ohio, and Georgia. We continue to expand our geographic footprint while providing our teams with strong technical and corporate support. Spicer Group is committed to maintaining tightly held private ownership, creating meaningful ownership opportunities for high performers who uphold our core values and build successful teams. Spicer Group was given the prestigious 2026 Circle of Excellence Platinum Award, recognized by PSMJ, as well as named the ACEC Michigan Firm of the Year in 2025.Spicer Group prides itself on our core values of commitment to growth, great client relationships, excellent services and solutions, maintaining a team environment, and integrity in all we do. We are seeking a leader who will model these values and embed them in regional decisions, relationships, and results.Spicer Group, Inc. offers a comprehensive benefits package that reflects our respect and commitment for our employees, their contributions, professional goals, and personal goals. This includes, but is not limited to:Competitive PayHealth, Dental, and Vision Insurance Options401(k)-match programPaid HolidaysSick and Vacation DaysProfit SharingTuition ReimbursementPaid Professional DevelopmentExcellent Working ConditionsThe latest industry technologyFitness ReimbursementKEY RESPONSIBILITIESMarketing Group LeadershipLeads the development and execution of the marketing department’s strategic direction, ensuring firmwide initiatives align with business development and operational goalsCollaborates with executive leadership, Regional Vice Presidents, Technical Directors, and Business Development team to establish marketing priorities and measure return on marketing investmentDevelops annual marketing budget for digital and print communications, staffing, sponsorships, and other key expensesProvides mentorship and performance management for the marketing teamWorks closely with the Marketing Manager on departmental structure and work balancing to meet the demands of the organizationStrategic Planning SupportIdentifies emerging market opportunities and present to executive leadershipMaintains an understanding of AEC industry trends, competitors, procurement practices, and market dynamicsProposal & Business DevelopmentProvides strategic direction for proposals, statements of qualifications, interviews, presentations, and other pursuit materials to maintain high-quality standardsActs as the steward of the brand, ensuring consistent voice, messaging, and visuals across all platformsDirects strategies that strengthen the firm’s market position, supporting lead generation, client retention, brand awareness, and growth within target marketsObtains deep understanding of different service line offerings along with varying proposal and pursuit requirements of target marketsCommunication & BrandingOversees the execution of external communications, including digital marketing, website content, public relations, industry awards, and social mediaDevelops the strategic plan for internal marketing efforts and communication that promote company culture, employee engagement, and retentionGuides crisis management and public relations communications as neededGenerates public outreach and communication strategies for complex, high-profile projectsPhysical presence is an essential function of this job. The list of specific duties and responsibilities is intended to be representative of the tasks performed within this classification. The omission of a specific duty or responsibility does not preclude assigning duties not listed herein if such duties and responsibilities are a logical assignment to the position.POSITION REQUIREMENTSBachelor’s degree in Marketing, Communication, or a related fieldDemonstrated marketing leadership experienceBackground in technical marketing skills, including but not limited to writing, design, content management, and editingStrong project management, organizational, and communication skillsProficiency in tools such as Microsoft Office, Adobe Creative Suite, and content management systemsExcellent attention to detail, organizational skills, and ability to work under tight deadlinesAbility to work collaboratively in a team-oriented environmentPREFERRED QUALIFICATIONSExperience in an engineering, construction, or project-based industryExperience with CRM, proposal management, digital marketing, analytics, and marketing automation platformsAbility to drive process improvements and efficiencies in marketing workflowsFamiliarity with Department of Transportation project acquisition requirementsFOR MORE INFORMATIONLearn more about Spicer Group and career opportunities at www.spicergroup.comSpicer Group, Inc. is an Equal Opportunity Employer. EOE/M/F/Vet/Disabled
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