Senior Director, Paid Media

For our client, we are seeking a Senior Director, Paid Media to join the team of a leader in the Enterprise Technology space.
This role will own the global paid media strategy for a fast-scaling technology organization, with responsibility for building the function, the operating model, and the performance framework from the ground up. The ideal candidate will combine strategic leadership with hands‑on execution, balancing channel optimization, budget stewardship, and cross‑functional alignment to drive pipeline and revenue impact. This position will work closely with demand generation, product marketing, analytics, web, and conversion teams to create a scalable, data‑driven paid media engine. There is also significant opportunity to shape team development, executive reporting, and the long‑term direction of the paid media program.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $160,000 – $200,000 annually
Responsibilities Own and manage the global paid media strategy and budget across multiple channels
Build operational foundations for the paid media function, focusing on scalability
Engage hands‑on in campaign strategy, optimization, and budget management
Set and adjust channel‑level performance targets based on data analysis
Lead and develop a team of paid media managers and specialists
Establish measurement and attribution frameworks in collaboration with analytics teams
Collaborate with demand generation and product marketing for integrated campaign strategies
Drive continuous optimization of the paid media funnel with web and conversion teams
Stay updated on platform changes and pilot new opportunities
Present performance and investment recommendations to executive leadership
Qualifications 10+ years of digital marketing experience with a focus on paid media
5+ years leading paid media teams with significant budget ownership
Proven success in driving pipeline and revenue in B2B software or technology
Expertise in major paid platforms and surrounding martech stack
Strong analytical skills with hands‑on experience in attribution and marketing analytics
Experience building or significantly rebuilding paid media functions
Demonstrated ability to develop high‑performing teams and manage agency relationships
Excellent executive communication skills for translating performance into business narratives
Benefits Opportunity to build a paid media function from the ground up
Access to a significant multi-channel budget
Collaborative work environment with cross-functional teams
Hands‑on role with direct involvement in campaign execution
Potential for professional growth in a rapidly scaling company
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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