Paid Media Manager

Job Description
Title: Paid Media Manager

Location: Houston, TX (4 days onsite per week)

Duration: Direct Hire

Work Requirements: Must be authorized to work in the U.S.

Summary: We are seeking a highly analytical Paid Media Manager to own and scale a multi-channel paid acquisition engine, with a primary focus on Google Ads (Search, Performance Max, and Local Services Ads). This role is responsible for driving high-quality inbound leads and revenue, not just traffic volume. You will manage a significant paid media budget, optimize campaigns for conversion efficiency, and expand local market coverage across a large national footprint. This is a hands-on, execution-focused role-ideal for someone who enjoys working directly in platforms, analyzing performance data, and continuously improving results.

Responsibilities

Own and execute paid media campaigns across Google Ads (Search, Performance Max, Local Services Ads) and supporting channels

Manage and optimize national and local lead generation campaigns

Expand and scale campaign coverage across new markets and locations

Optimize campaigns based on lead quality, conversion rates, and ROI

Continuously test bidding strategies, targeting, and campaign structures

Analyze campaign performance and make data-driven decisions to improve outcomes

Drive high-intent inbound leads that convert into revenue

Balance cost efficiency (CPL/CPA) with lead quality

Partner with internal teams to improve conversion rates across the full funnel

Evaluate and improve landing page performance including bounce rates, engagement, and conversion rates

Provide direction to UX and design teams to enhance conversion performance

Take a full-funnel approach from ad click through final conversion

Manage external agency partners for campaign execution in select markets

Delegate work where appropriate while maintaining ownership of overall performance

Ensure agency accountability to KPIs and measurable results

Qualifications
Required:

5+ years of hands-on experience in paid search and performance marketing

Deep expertise in Google Ads, with strong experience in Search campaigns required

Proven success driving lead generation and conversion performance

Strong analytical mindset with experience optimizing CPL, CPA, and conversion rates

Familiarity with analytics tools such as GA4 and conversion tracking

Ability to work independently and own outcomes end-to-end

Strong focus on measurable business results and campaign execution

Preferred

Experience with Performance Max and Local Services Ads

Experience managing large paid media budgets

Experience working with landing page optimization and conversion rate improvements

EEO Statement
Summa Staffing Technologies is an Equal Opportunity Employer. We value diversity and encourage all qualified individuals to apply.

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