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Art Director

The Role

We are seeking an Art Director to establish and oversee the creative vision for a portfolio of six fashion brands, guiding projects from initial ideation through final delivery across marketing campaigns, digital content, and photoshoots.

This is a hands-on creative leadership position for a visually driven, concept-oriented professional who can adapt to the distinct identities of multiple brands, bring a clear creative perspective, and inspire a team to execute that vision.

Key Responsibilities

Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands.
Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set.
Collaborate closely with each brand's design team to ensure campaign imagery and content reflect the collections and maintain alignment with the brand's identity.
Oversee the creative team's day-to-day workflow, establish priorities, provide constructive direction, and ensure all deliverables meet quality and consistency standards.
Coordinate with photographers, stylists, producers, and freelance creatives to translate concepts into compelling visual assets.
Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within established budgets.
Direct visual content and storytelling across email marketing, websites, social media, ecommerce platforms, and paid advertising channels.
Evolve and refine each brand's visual language while preserving the individual character and positioning of every brand.
Contribute new creative concepts, references, and inspiration to support the wider marketing and creative organization.
Leverage AI-powered applications and emerging creative technologies to enhance concept development, improve workflows, and accelerate content production.

Qualifications & Experience

5-7 minimum years of professional experience in art direction or design, preferably within fashion, lifestyle, beauty, or retail.
A compelling portfolio demonstrating expertise in campaign development, photography, and visual storytelling.
Proven experience directing photoshoots and collaborating with photographers and other external creative professionals.
Background in leading, managing, or mentoring members of a creative team.
Ability to work effectively with product and design teams to develop cohesive, brand-aligned creative.
Exceptional visual sensibility and a strong understanding of composition, styling, typography, and imagery.
Proficiency in Adobe Creative Suite and Figma.
Practical experience using AI-driven creative tools in the creative process.
Ability to balance high-level creative strategy and vision with hands-on execution and attention to detail.

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This is a hands‑on creative leadership position for a visually driven, concept‑oriented professional who can adapt to the distinct identities of multiple brands, bring a clear creative perspective, and inspire a team to execute that vision.

Key Responsibilities

Lead the development of art direction and creative concepts for brand campaigns, product launches, and ongoing content initiatives across all six brands.

Plan and oversee photoshoots from start to finish, including concept development, mood boards, shot planning, talent casting, styling, and direction on set.

Collaborate closely with each brand’s design team to ensure campaign imagery and content reflect the collections and maintain alignment with the brand’s identity.

Oversee the creative team’s day‑to‑day workflow, establish priorities, provide constructive direction, and ensure all deliverables meet quality and consistency standards.

Coordinate with photographers, stylists, producers, and freelance creatives to translate concepts into compelling visual assets.

Develop comprehensive creative briefs, manage project timelines, and ensure work is delivered within established budgets.

Direct visual content and storytelling across email marketing, websites, social media, ecommerce platforms, and paid advertising channels.

Evolve and refine each brand’s visual language while preserving the individual character and positioning of every brand.

Contribute new creative concepts, references, and inspiration to support the wider marketing and creative organization.

Leverage AI‑powered applications and emerging creative technologies to enhance concept development, improve workflows, and accelerate content production.

Qualifications & Experience

5–7 minimum years of professional experience in art direction or design, preferably within fashion, lifestyle, beauty, or retail.

A compelling portfolio demonstrating expertise in campaign development, photography, and visual storytelling.

Proven experience directing photoshoots and collaborating with photographers and other external creative professionals.

Background in leading, managing, or mentoring members of a creative team.

Ability to work effectively with product and design teams to develop cohesive, brand‑aligned creative.

Exceptional visual sensibility and a strong understanding of composition, styling, typography, and imagery.

Proficiency in Adobe Creative Suite and Figma.

Practical experience using AI‑driven creative tools in the creative process.

Ability to balance high‑level creative strategy and vision with hands‑on execution and attention to detail.

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Who We Are

Tired of the status quo of pet food, The Farmer’s Dog is on a mission to transform pet health by delivering fresh, personalized dog food directly to customers’ doors. We’re a direct‑to‑consumer company committed to honesty, smart care, and dynamic culture.

What We Stand For and Where You’ll Come In

The Farmer’s Dog is looking for a Director of Art and Design to lead and evolve our visual identity across every customer touchpoint—from integrated brand campaigns and packaging to social content and physical installations. Reporting directly into our VP, Creative, you’ll manage a team of designers and partner closely with our Creative Director to ensure our brand shows up distinctively and cohesively everywhere it lives.

How You’ll Make An Impact

Lead art and design efforts for integrated 360 brand campaigns, fast‑twitch social content, packaging, and installations.

Direct new explorations of look and feel, adapting and evolving brand guidelines, and crafting a proprietary, brand‑true visual voice across photography, art direction, typography, and other visual expression.

Manage a team of designers to create effective, distinctive, and cohesive design systems while inspiring bold ideas and maintaining consistency.

Partner with the Creative Director on TVC, video, OOH, and other major advertising assets, advising on art direction and leading the intersection of graphic elements and typography.

Navigate multiple roles—from strategic creative beacon to meticulous air‑traffic controller to devoted mentor and detail‑oriented checker.

Work closely with Brand operations to plan resourcing, track bandwidth, and maintain project and production schedules.

Collaborate with Product Design leadership to ensure all surfaces feel of one brand.

Engage stakeholders across departments to meet and exceed business goals, immersing in product expertise and shepherding creative ideas through the vetting process.

We’re Excited About You Because

You have 10+ years of experience, including 2+ years as a Design Director within an agency and/or in‑house team; a portfolio with creative, relevant work you led is required.

You have managed a team of creatives and value mentorship, viewing the growth of your direct reports as your own success.

You possess a deep design background and can discuss kerning as comfortably as critiquing headlines.

You have significant experience designing physical builds, developing packaging, and navigating retail environments.

You have worked within static and video; direct motion design skills are not required, but a love of video media and storytelling is.

You can quickly grasp and bring to life a brand’s visual identity, driving detail‑level quality.

You specialize in untangling problems, clearing confusion, and pushing past blockers, coaching your team to do the same.

You are adaptable to varied working styles, mindsets, and personalities, welcoming collaboration.

You’re a true dog person—even if you don’t have one.

Office Guidelines

We are an in‑office culture that thrives on collaboration and shared space. All team members are expected to be in the office 4-5 days a week. This policy may change at the company’s discretion.

Our Belonging Philosophy

Belonging is a shared commitment to a workplace where everyone feels respected, valued, and empowered to be themselves. We believe that true belonging fosters better work, smarter risks, and stronger relationships.

A Few Of Our Best Benefits

Dog‑friendly office in SoHo

Market‑competitive compensation and equity packages

Comprehensive healthcare, dental, and vision

Company‑supported mental health benefits

12‑week paid parental leave

Competitive 401k plan with company match

Flexible PTO

Discounted fresh food for your pup

Equal Employment Opportunity Statement

The Farmer’s Dog, Inc. is an equal‑employment‑opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations

We comply with applicable federal, state, and local disability laws and make reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the application or interview process, or to perform essential job functions, please contact humansops@thefarmersdog.com.

NYC Pay Range

$170,000—$190,000 USD

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Set the creative vision for six fashion brands, leading campaigns, photoshoots, and digital content from first concept to final delivery.
Must-Haves
5 to 7+ years of art direction or design experience
Strong portfolio in campaign development, photography, and visual storytelling
Proven experience directing photoshoots and working with photographers and stylists
Experience leading or mentoring a creative team
Proficiency in Adobe Creative Suite and Figma
Hands-on experience with AI-driven creative tools
Exceptional eye for composition, styling, typography, and imagery
What You'll Do
Develop art direction and creative concepts for campaigns and product launches across six brands
Plan and lead photoshoots, including mood boards, casting, styling, and on-set direction
Partner with each brand's design team to keep imagery aligned with collections
Manage the creative team's workflow, priorities, and quality standards
Coordinate photographers, stylists, producers, and freelancers
Write creative briefs and manage timelines and budgets
Direct visuals for email, web, social, ecommerce, and paid ads
Evolve each brand's visual identity while preserving its character
Use AI-powered tools to speed concepting and content production
Nice-to-Haves
Fashion, lifestyle, beauty, or retail experience
Multi-brand creative leadership experience
Compensation and Benefits
$120,000 to $150,000 per year
About the Company
Our client is a New York fashion company with a portfolio of six distinct brands.
To apply, submit your resume for consideration.","Brands Art Director, Fashion Campaigns And Photoshoots Set the creative vision for six fashion brands, leading campaigns, photoshoots, and...","Brands Art Director Job at iLocatum in New York",[118],["B","3543144816"],"Work at iLocatum","/jobs/3543144816-brands-art-director-job-at-ilocatum-in-new-york","$120,000-$150,000/yr","/jobs?keyword=iLocatum","/jobs?keyword=Brands+Art+Director+Job+at+iLocatum+in+New+York",{"_69":61,"_70":41,"_71":41,"_72":73,"_74":75,"_76":77,"_78":79},["D",1781885884000],"The Farmer’s Dog, Inc.","

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

What We Stand For and Where You’ll Come In

The Farmer’s Dog is looking for a Director of Art and Design to lead and evolve our visual identity across every customer touchpoint, from integrated brand campaigns and packaging to social content and physical installations. Reporting directly into our VP, Creative, you’ll manage a team of designers and partner closely with our Creative Director to ensure our brand shows up distinctively and cohesively everywhere it lives. This is a high-impact creative leadership role with the opportunity to shape how millions of dog owners experience TFD.

One Team

We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing

Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions

We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact

We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption

We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

Lead art and design efforts for everything from integrated 360 brand campaigns to fast-twitch social content to packaging and installations.

Direct new explorations of look and feel, adapting and evolving our brand guidelines and crafting proprietary, brand-true visual voice in photography, art direction, typography, and other elements of visual expression.

Manage a team of designers to ensure that our brand is translated into effective, distinctive, and cohesive design systems. Inspire brave new ideas while keeping a constant pulse on consistency and continuity.

Partner with the Creative Director on TVC, video, OOH, and other major advertising assets, advising on art direction and leading the intersection of graphic elements and typography.

Be comfortable wearing different hats and navigating different elevations: from strategic creative beacon to diligent, unflappable air traffic controller to devoted mentor to nitty-gritty kerning-checker.

Work closely with the Brand operations function to help plan resourcing, track bandwidth, create project and production schedules, and maintain oversight on the organizational health of the team.

Partner with Product Design leadership to ensure all our surfaces feel of one brand.

Join with stakeholders in other departments throughout the company to meet and exceed our business goals. You’ll immerse yourself in the product, becoming an expert in the unique qualities of our fresh food service, and shepherd creative ideas through the vetting process to co-develop work that serves the business as a whole.

We're Excited About You Because

You have 10+ years of experience, including 2+ years as a Design Director within an agency and/or in-house team. A portfolio with creative, relevant work for which you were primarily responsible is required.

You have managed a team of creatives and value mentorship as a crucial element of the job function. You consider the growth and success of your direct reports the greatest signal of your own achievement. You can spot a golden nugget in the brainstorm brain dump and help turn it into something great.

You have a deep design background and feel as comfortable discussing the kerning of a headline as you are critiquing the headline itself.

You have significant experience in designing for physical builds, developing packaging, and navigating retail environments.

You have worked within both static and video. Direct motion design skills are not required, but a love for video media and the intersection of graphics, art direction, and storytelling is.

You can quickly grasp, and bring to life the visual identity of a brand, and help evolve that identity. You also define quality by the smallest details — nothing is too small to be important.

You specialise in untangling problems, clearing confusion, and pushing past blockers, and know how to coach your team to do the same.

You’re adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.

You’re a true dog person — even if you don’t have one.

Office Guidelines

We are an in‑office culture, made of in‑office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. We ask all team members to be in office 4 - 5 days a week to build a collaborative and invested environment to foster our unique in‑person culture we are proud to have. This office policy is subject to change at company discretion.

Our Belonging Philosophy

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.

We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals.

We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

A Few of Our Best Benefits

Dog‑friendly office in SoHo

Market‑competitive compensation and equity packages

Comprehensive Healthcare, Dental, and Vision

Company supported mental health benefits

12 week paid parental leave

Competitive 401k plan with company match

Flexible PTO

Discounted fresh food for your pup

Your pet interrupting video calls (and in‑person meetings) is now a feature, not a bug

Equal Employment Opportunity Statement

The Farmer’s Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights .

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contacthumansops@thefarmersdog.com .

Compensation

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is USD annual and the compensation offered will include a robust market competitive package of base, bonus, and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

NYC Pay Range

$170,000 - $190,000 USD

Application Process

We invite you to submit your application. You may also provide additional information if you wish. Your submission will be considered alongside other candidates.

Diversity Survey

Our company values diversity. To ensure that we comply with reporting requirements and have a diverse candidate pool, we invite you to voluntarily provide demographic information. Providing this information is optional, and will not be accessible or used in the hiring process. Providing this information will not affect your opportunity for employment with the company.

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Art Director

The Role

Key Responsibilities

Qualifications & Experience

Key Responsibilities

Qualifications & Experience

Who We Are

What We Stand For and Where You’ll Come In

How You’ll Make An Impact

We’re Excited About You Because

Office Guidelines

Our Belonging Philosophy

A Few Of Our Best Benefits

Equal Employment Opportunity Statement

Reasonable Accommodations

We’re Here to Help

NYC Pay Range

What We Stand For and Where You’ll Come In

One Team

We are skeptical about everything and precious about nothing

We consider the customer journey in all of our decisions

We Execute For Impact

We Are Focused and Work Without Assumption

How You'll Make An Impact

We're Excited About You Because

Office Guidelines

Our Belonging Philosophy

A Few of Our Best Benefits

Equal Employment Opportunity Statement

Reasonable Accommodations

We're Here to Help

Compensation

Application Process

Diversity Survey