Social Media Manager

What Success Looks Like

Within 24 months, this leader will:
Shift social media from a corporate publisher model to an industry authority model
Establish the company as a top voice in key industry conversations
Build a scalable employee advocacy and expert amplification program
Create a modern social operating model embedded across the enterprise
Generate measurable business impact through influence, reputation and demand creation
Increase share of voice against competitors
Build a content ecosystem that is educational, useful, human and differentiated
Implement AI-enabled social intelligence and real-time content creation capabilities
Make social a business capability rather than a communications function alone
Key Responsibilities

Reinvent the Social Media StrategyMove beyond channels and followers to build an influence ecosystem. You will:

Develop a multi-year vision for social innovation
Identify emerging behaviors, technologies and platforms before competitors
Redefine how the organization creates and distributes expertise
Establish audience-first content models
Build social experiences that create participation rather than passive consumption
Challenge legacy KPIs and introduce business-impact measurement

Build Industry InfluenceTransform the company into an industry and energy destination. You will:

Partner with our leadership team on integrating strategies for executives and technical experts
Build programs that elevate engineers, researchers and subject matter experts
Expand industry influence through strategic partnerships and communities
Create new formats that simplify complex technologies
Position the company as the interpreter of industry change rather than simply a reporter of news

Lead Social InnovationServe as the innovation engine for digital engagement. You will:

Evaluate emerging platforms and technologies
Pilot AI-assisted content creation workflows
Test new content formats and audience engagement models
Introduce interactive, immersive and community-driven experiences
Create an experimentation framework with rapid testing and learning

Embed Social Across the BusinessDevelop social as a shared enterprise capability. You will partner with other leaders:

Build governance models, workflows and RACI structures
Develop functional champions across the organization
Enable business leaders to contribute expertise
Create scalable intake and content planning processes
Deliver enterprise training and capability-building programs
Establish employee advocacy frameworks and activation plans

Create World-Class Content SystemsMove from content production to content orchestration. You will:

Build repeatable content engines around strategic priorities
Transform technical expertise into audience-first storytelling
Develop platform-native content experiences
Establish creative frameworks and distinctive visual treatments
Align content formats to audience behaviors and platform strengths

Own Community and ConversationCreate two-way engagement at scale. You will:

Develop social listening and intelligence programs
Build community engagement strategies
Identify emerging risks and opportunities
Establish response playbooks and escalation procedures
Turn audience insights into business recommendations

Deliver Business Intelligence and MeasurementRedefine how success is measured. You will:

Move beyond: Impressions, Followers, Engagement rate
And measure: Share of voice, Influence growth, Thought leadership authority, Reputation impact, Executive visibility, Employee advocacy participation, Business contribution, Conversion and demand influence

Required Experience

10+ years in social media, digital strategy, communications, brand or content leadership
Experience building enterprise-scale social media programs
Strong understanding of audience development and influence-building
Experience leading cross-functional transformation initiatives
Expertise in executive communications and thought leadership
Experience managing agencies, technology platforms and analytics programs
Demonstrated success driving innovation and organizational change
Benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).
You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
We believe in creating an environment of diversity and inclusion, without bias.
We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work.
The Baker Hughes internal title for this role is: Communications Advisor - Customer/Marketing Comm
At Baker Hughes, we are transforming the future of energy. With operations in over 120 countries, we are developing and deploying industry-leading technologies and services to take energy forward. For more than a century, our inventions have revolutionized energy. Today, we are bringing our expertise to make oil and gas safer, cleaner, and more efficient. Our people are the trusted experts, relied on to solve customer challenges big and small. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other. We believe in creating an environment of diversity and inclusion, without bias. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We're makers, inventors, and leaders who aren't afraid of the tough challenges. We believe pushing boundaries will help to lead the way for a new energy future.

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