Digital Media Specialist

Know your way around digital media campaigns—and know that buying ads is only half the job? You’ll fit right in.
BCH is looking for an experienced Digital Media Specialist who knows how to turn audience insights, media data and smart strategy into paid media campaigns that perform.

You’ll plan, buy, manage and optimize paid media across social, programmatic, digital video/CTV and search for a range of clients and industries. You’ll work closely with brand strategists, creatives, and analysts to make sure media isn’t just getting placed—it’s doing its job. Because around here we go beyond generating impressions and want to know who we’re reaching, why we’re reaching them, what’s working, and where we can make the next move.
what you’ll do: Research audiences, media channels, competitors and industry trends to inform paid media strategies
Develop and execute paid media plans across Meta, TikTok, Snapchat, LinkedIn, programmatic, YouTube, SEM and other digital channels
Manage campaigns from planning and trafficking through optimization and reporting
Monitor campaign performance, budgets and pacing—and know when it’s time to adjust
Dig into campaign data to identify trends, opportunities and areas for improvement
Turn media performance data into insights and recommendations
Build and maintain media calendars, adjusting plans as budgets, performance and client priorities evolve
Work with the team on pixel mapping, conversion tracking and tag implementation
Prepare and present media strategies, campaign updates and performance insights to clients
Work with creative and brand teams to make sure the right message reaches the right audience in the right place
Communicate with clients, media partners and internal teams to keep campaigns moving
what we’re looking for: You know digital media. You’re comfortable in the platforms, you understand the numbers and you can explain what they mean to someone who doesn’t live in Ads Manager all day.
You might be a great fit if you’re:
Experienced in planning, buying and optimizing paid digital media campaigns
Comfortable managing advertising budgets and making strategic decisions based on campaign insights
Experienced with platforms such as Meta Ads Manager, Google Ads, Google
Analytics, Google Keyword Planner and programmatic DSPs
Familiar with paid social, programmatic, YouTube and SEM
Comfortable working with self-serve platforms, APIs, pixels, tags and conversion tracking
Analytical and detail-oriented without getting buried in the details
Able to look at campaign data and identify the so what
A strong communicator who can turn media strategy and performance into a clear client conversation
Self-directed, organized and good at following things through
Comfortable learning new platforms and figuring things out when the platform inevitably decides to move something
Meta Blueprint certification is a plus, as is experience with tools such as Strata and other media buying and optimization platforms.
what you’ll get: You’ll work on campaigns for clients alongside people who understand the bigger picture of marketing—not just the media channel in front of them. That means collaborating with
strategists, creatives and brand teams to develop campaigns that connect audience insight, creative, media and results. You’ll also get the kind of variety that comes with agency life:
different audiences, different industries, different challenges and plenty of opportunities to put your expertise to work.
And yes, we like to have a little fun while we’re doing it.
Salary plus benefits including integrated healthcare options, 401(k), vacation/flex time, hybrid work schedule, certification incentives, Friday hours, and more.
Louisville Business First has twice recognized BCH Agency as one of the “Best Places to Work.” BCH is a full-service advertising and public relations agency providing a broad range of client services including brand development, marketing communications strategy, paid media, creative, social media and public relations. BCH clients include integrated consumer and retail brands in the food and beverage space, destination and entertainment clients, financial institutions and more.

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