CRM Marketing Lead: Lifecycle & Personalization

EXL Talent Acquisition Team is seeking a CRM Marketing Leader to shape fan engagement across lifecycle campaigns. You will drive strategy, plan journeys, and execute campaigns using ML-based personalization and analytics.
The role collaborates with Data & Analytics, MarTech, Product Marketing, and agencies to optimize media mixes and channels. A Bachelor’s degree and 4+ years in CRM marketing are required, with strong Adobe platform experience and HTML editing skills.

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