Performance Marketing Director

Performance Marketing Director Samsung TV Plus is a subscription-free streaming service built into Samsung devices. As a leader in FAST with more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on-demand all in one place. The streaming service carries over 5,000 ad-supported linear channels across 30 countries and is accessible exclusively on active Samsung devices. The Performance Marketing Director is a senior individual contributor role reporting to the Senior Director, Head of Global Marketing and PR, with full accountability for strategy development, hands-on execution, in-market quality, and performance results. The Director has a Global remit and owns the Samsung TV Plus performance marketing engine — paid and general media strategies across display, programmatic, and video; performance measurement and attribution; the marketing tech stack; and the Samsung TV surface promotion partnership (Home surface, on-device inventory, CTV, and hardware-integrated campaigns coordinated with Samsung HQ). We're looking for an experienced performance marketer with direct hands-on experience running paid media campaigns at meaningful spend levels, fluency in attribution methodology (marketing mix modeling, incrementality testing, lift studies), and a proven track record of contributing to service-level growth metrics such as MAU, retention, and hours of viewing. Experience at a streaming service — SVOD, AVOD, or FAST — is a strong plus. The right candidate is numerate, data-driven, ops-minded, hands-on, and comfortable partnering across Brand and Lifecycle Marketing, Content, PR, Product, and Creative functions to deliver performance outcomes. In the first 12 months, this role will complete a performance marketing audit and publish the FY27 performance plan, ship the first fully-automated display ads program at scale, deliver measurable marketing-attributable contribution to MAU growth, and partner with Samsung Ads and Samsung TV HQ counterparts to accelerate the on-device promotional roadmap. FAST is the fastest-growing video segment amongst consumers. This role offers the opportunity to work at the forefront of an exploding and ever-evolving media landscape and will play a key role in driving the growth of the Samsung TV Plus business. Skills and Qualifications • Own the Samsung TV Plus performance marketing playbook — paid, earned, and owned media strategy, measurement, and optimization — across display, programmatic, retargeting, video, Samsung TV surfaces, and owned channels. • Design and run always-on performance programs that contribute measurably to MAU and HOV, leveraging Samsung's media product inventory. • Own the demand-generation funnel dashboard — impressions, CTR, CPA, LTV, cohort retention, and contribution to MAU and HOV. • Own attribution onboarding and methodology in partnership with Insights and Analytics, including marketing mix modeling, incrementality testing, and lift studies. • Manage the marketing tech stack — DSP integrations, audience segmentation, analytics platforms, and A/B testing infrastructure. • Report MAU and HOV marketing contribution monthly to leadership. • Partner with Product, Samsung Ads, and Samsung TV HQ counterparts on on-device promotion, Home surface placements, and hardware-integrated campaigns. • Advance AI-native marketing operations within performance — creative testing at speed, budget-allocation modeling, and audience-signal enrichment. • Partner on performance creative — testing frameworks, variant rotation, and creative refresh cadence. • Partner on the acquisition-to-retention handoff and cohort tracking through the funnel. • Partner with the PR & Communications Director on amplifying earned moments through paid channels. • Collaborate on technical SEO infrastructure — schema, structured data, site performance, and search analytics. • Publish and maintain regional performance marketing playbooks for teams across EMEA, LATAM, and APAC. • Manage media buying agency relationships, third-party attribution tooling, and budget allocation. • Act as the quality owner for all performance marketing executions in-market — regular auditing of live creative, media placements, and funnel surfaces to ensure brand consistency, measurement rigor, and strategic alignment. • Accountable for strategy, execution, and results across the performance marketing function — from annual planning through in-market delivery to monthly performance readouts. Qualifications • 12+ years in performance marketing, growth marketing, or demand-generation roles. • Direct hands-on experience running programmatic, display, and DSP campaigns at meaningful spend levels. • Fluency in attribution methodology — marketing mix modeling, incrementality testing, lift studies. • Experience partnering with marketing operations, automation, or martech infrastructure teams — understands the difference between owning the platform and owning the strategy that runs on it. • Proven track record contributing to service-level growth metrics — MAU, MAU / DAU ratio, retention, hours of viewing, or equivalent watch-time metrics. • Experience at a streaming service (SVOD, AVOD, FAST) or consumer service where MAU and retention are core metrics is a strong plus. • Numerate — comfortable owning P&L conversations. Understands unit economics and can defend a decision with data. • Ops-minded — thinks in systems and cycles. Weekly optimization cadence, monthly reviews, and quarterly re-plans are natural. • Hands-on — writes own SQL, pulls own reports, briefs own creative. • Thrives in fast-paced environments with tight deadlines on multiple projects; highly organized, detail-oriented, and able to prioritize effectively under pressure. • The ability to synthesize data across a complex media mix to optimize efforts. • Outstanding verbal and written communication skills, with the ability to interact with leadership effectively. • Experience with leveraging and integrating AI tools and automation in marketing workflows is a strong plus. • Comfortable as a senior individual contributor — owns strategy, execution, and quality assurance end-to-end without a team to delegate to. Does not need direct reports to deliver. • Proactive quality orientation — audits live work rather than waiting for issues to surface. Views creative and campaign quality as part of the performance measurement discipline, not a separate function. Basic Requirements • Bachelor's degree. • 12+ years of experience in performance marketing, growth marketing, or demand generation. • Direct experience running CTV and digital advertising campaigns at meaningful scale. • Experience managing media buying agencies and performance vendors. • Full-time, in-person role based in Playa Vista, California. Salary Range Pay Transparency: Compensation for this role, for candidates based in Los Angeles, CA is expected to be between $200,000 and $220,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.