Performance Marketing Manager

Job Title: Performance Marketing Manager
Location Requirements: Hybrid, Pembroke Pines, FL
Job Type: Direct Hire
Role Overview:
You will own and optimize paid digital campaigns across Google Ads, paid social, and emerging channels. You’ll manage media budgets, lead campaign execution—either directly or through agency partners—and own attribution, reporting, and performance diagnostics across the funnel. Collaborate closely with Brand Marketing, AI GTM, Sales, and Systems to improve conversion efficiency and build future demand.
Responsibilities:
Own strategy and execution for Google Ads and paid digital channels (paid social, display, retargeting, native, etc.)
Allocate and optimize budgets across channels based on performance and strategic priorities; test new channels deliberately to reduce reliance on any single demand source
Decide when to execute directly versus managing agency partners
Continuously A/B test and optimize campaigns for CPM, QL, and pipeline velocity
Use HubSpot and attribution tools to connect campaign engagement to pipeline, bookings, and revenue
Partner with Sales to improve funnel visibility and performance to refine targeting and campaigns
Define, track, and report on pipeline, bookings, and revenue contribution alongside metrics like mCAC, ROAS, funnel conversion rates, and lead quality
Deliver weekly performance insights, monthly dashboards, and quarterly retrospectives to executive leadership
Use data to proactively recommend strategy adjustments, spend shifts, or channel mix changes
Manage spending to ensure alignment with budget targets and explain how spend drives pipeline and revenue
Set and report on lead generation targets, progress, lead quality, and conversion metrics
Explore and deploy AI tools for creative optimization, media management, segmentation, and predictive analysis
Collaborate on priority accounts and campaign coordination with AI GTM, audience development, lifecycle, and outbound programs
Select, onboard, and manage agency relationships; set benchmarks and evaluate ROI
Required Qualifications:
5+ years of experience in digital/performance marketing, ideally in B2B SaaS
Proven Google Ads expertise with strong familiarity in HubSpot marketing automation
Strong grasp of attribution logic and performance reporting
Ability to drive measurable pipeline and revenue results
Clear communication skills and a collaborative working style across Brand Marketing, AI GTM, Sales, and operations teams
Equal Employment Opportunity Statement
Gravity IT Resources is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected characteristic. All employment decisions are based on qualifications, merit, and business needs.

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