Marketing Manager

Senior Manager, Franchise Marketing 📍 New York City, NY or Dallas, TX (Hybrid)

Franchise Marketing | Local Marketing (LM) | Multi-Unit Operations | Digital Marketing | Brand Strategy | CRM | Paid Media | Lead Generation

Our client is seeking a Senior Manager, Franchise Marketing to drive marketing performance across a large multi-unit network. This role serves as a strategic partner to franchise owners, operations leaders, and agency partners, helping accelerate lead generation, membership acquisition, customer retention, and local market growth.

What You'll Do

Lead franchise marketing strategy and local marketing initiatives across assigned markets Support franchisees with digital marketing, paid media, promotions, CRM, social media, email marketing, and community engagement Develop and optimize omnichannel marketing campaigns that drive leads, sales, and retention Manage marketing technology, creative asset platforms, and brand-compliant marketing toolkits Analyze campaign performance, ROI, KPIs, and customer acquisition metrics Partner cross-functionally with operations, creative, analytics, and agency teams Share franchisee training, marketing best practices, and performance insights Mentor and develop a Marketing Associate

What We're Looking For

5+ years of experience in franchise marketing, field marketing, local marketing, digital marketing, brand marketing, account management, or media strategy Experience supporting multi-unit, franchise, retail, consumer services, hospitality, fitness, restaurant, or service-based businesses Strong knowledge of paid media, lead generation, customer acquisition, marketing analytics, campaign optimization, and marketing technology platforms Proven ability to manage multiple stakeholders and drive measurable business results Excellent communication, presentation, and relationship-building skills

Why Join? ✅ High-growth organization with significant career advancement opportunities ✅ Strategic, highly visible role supporting franchise business growth ✅ Competitive compensation and comprehensive benefits ✅ Flexible PTO, 401(k), health benefits, and wellness programs

Gallagher's HR & Organizational effectiveness team provides expert guidance and hands-on support in HR, Recruiting, and Payroll to help organizations stay focused on achieving their strategic business goals.