CLUB4 Fitness is a membership-focused health and fitness brand built on high-quality equipment, engaging group classes, diverse amenities, and attentive service. Every location is designed to be clean, safe, and welcoming for members at every experience level. From building design to equipment selection, we deliver a distinctive fitness experience that our communities can be proud of.
The Role
About CLUB4 Fitness
CLUB4 Fitness is a membership-focused health and fitness brand built on high-quality equipment, engaging group classes, diverse amenities, and attentive service. Every location is designed to be clean, safe, and welcoming for members at every experience level. From building design to equipment selection, we deliver a distinctive fitness experience that our communities can be proud of.
The Role
The Director of Marketing owns brand development and local marketing execution across all CLUB4 Fitness locations. This leader builds and runs the plans that generate leads, drive membership sales, and improve retention. You will create authentic content that builds an online community for current members and prospects researching their health options. You will also equip our field teams to execute local marketing that moves revenue.
What You'll Do
Brand and Social Media Strategy
- Build and execute social media strategy for brand and location pages to drive engagement, follower growth, and lead generation
- Manage existing channels and launch new ones (Facebook, Instagram, TikTok, YouTube, and emerging platforms)
- Own the monthly content calendar and posting schedule for the brand, open locations, and pre-sale locations
- Create original graphic and video content, and write captions, posts, responses, and paid social copy
- Source local content through club visits, instructors, corporate partners, and brand ambassadors
- Monitor social channels daily to protect brand reputation, respond to competitor activity, and spot new conversation opportunities
- Respond to comments, questions, and concerns professionally and on time
Local Store Marketing (LSM)
- Develop goal-based local marketing plans and budgets by location
- Train and coach field teams to execute local initiatives that drive club-level revenue
- Build field playbooks, implementation guides, and social media best practices
- Partner with Group Fitness, Personal Training, and Regional and General Managers on promotions, giveaways, and ambassador programs
- Build and manage relationships with local agencies and vendors in every CLUB4 market
Pre-Sale and Club Openings
- Build pre-sale, soft opening, grand opening, and anniversary marketing calendars and campaigns
- Make sure every club gets customized, on-time marketing and sales materials
- Maintain the location directory and timelines for all pre-sales, openings, and anniversaries
Campaigns, Automation, and Creative
- Build and maintain automated communications for leads and members
- Lead creative development from brief through production and fulfillment
- Write copy for paid advertising and monthly marketing materials
- Conduct competitive and brand analysis
Performance and Reporting
- Track, analyze, and report campaign performance monthly to executive leadership
- Use results and social trends to optimize spend, messaging, and channel mix
- Lead special projects as assigned
What You Bring
- + years of marketing experience, ideally in multi-location, fitness, or consumer membership businesses
- Proven results in lead generation, paid and organic social, and local marketing
- Strong copywriting and content creation skills, including graphic and short-form video
- Experience with marketing automation and CRM platforms
- Data-driven approach to budgeting, measurement, and reporting
- Ability to train and influence field teams and manage agencies and vendors
- Willingness to travel to club locations