Performance & Lifecycle Marketing Architect

Brand Knew is looking for a Marketing Manager, Performance & Lifecycle to support lifecycle marketing, organic content, and broader marketing initiatives across a diverse roster of clients.

This role will focus primarily on lifecycle marketing across email and SMS, while also supporting organic social, content development, campaign planning, and select performance marketing initiatives.

You should understand how to develop thoughtful customer journeys, use performance insights to improve messaging and campaigns, and identify content opportunities that support both brand and business goals.
You will work closely with our paid media, design, copy, and account teams to build lifecycle campaigns, contribute to organic and cross-channel marketing efforts, and keep client initiatives moving forward.
NOTE: Applications without a resume, or that are not fully and properly filled out, will not be considered.
Responsibilities: Develop and manage lifecycle marketing campaigns across email and SMS, including one-off campaigns and automated flows

Build, QA, and optimize lifecycle campaigns in Klaviyo or comparable email and SMS platforms

Develop messaging and campaign strategies that support acquisition, conversion, retention, re-engagement, and broader brand objectives

Review lifecycle performance and identify opportunities to improve messaging, creative, segmentation, cadence, and campaign strategy

Develop organic social concepts and content ideas that support brand storytelling, audience engagement, product launches, campaigns, and timely cultural opportunities

Build and maintain organic content calendars across client accounts

Contribute ideas around launches, seasonal moments, cultural conversations, promotions, and other opportunities relevant to client brands

Translate client goals, audience insights, brand positioning, and performance learnings into actionable marketing ideas and recommendations

Build strategy decks and confidently present marketing ideas, performance insights, recommendations, and next steps internally and to clients

Create and maintain campaign launch documents, creative trackers, content calendars, timelines, and other materials that keep client initiatives organized and moving forward

Support the day-to-day execution of client work by documenting decisions, coordinating next steps, tracking deliverables, and following up with internal teams ahead of key deadlines

Manage multiple client priorities while maintaining a high level of organization, attention to detail, and follow-through

Requirements: 3+ years of experience in lifecycle marketing, performance marketing, growth marketing, or a related agency or brand-side role

Hands-on experience with lifecycle marketing across email and SMS, including campaigns and automated flows

Experience working in Klaviyo or a comparable lifecycle marketing platform

Strong understanding of lifecycle strategy, including segmentation, testing, retention, re-engagement, and optimization

Experience developing content concepts and messaging across organic, paid, email, and SMS

Strong copywriting and messaging instincts with the ability to adapt across different channels, audiences, and client voices

An understanding of organic social and what makes content relevant, engaging, and appropriate for different platforms

Working knowledge of paid social and the ability to interpret performance insights in partnership with a media team

Ability to turn client goals, audience insights, and performance learnings into clear, actionable marketing recommendations

Strong presentation, writing, communication, and collaboration skills

Ability to balance marketing objectives with each client’s brand voice and creative standards

Strong organizational skills and comfort working across several fast-moving client accounts

Nice To Have: Experience working in an agency environment

Experience working across a range of consumer-facing brands and customer journeys

Experience contributing to landing page, conversion rate optimization, or broader customer journey strategy

Familiarity with Meta, TikTok, Google, and other performance marketing platforms

Hands-on experience with Figma, Canva, or other creative tools is welcome, but it is not required for this role

Perks: Significant opportunity for growth within the company

The opportunity to work with a diverse roster of clients and talented team members

A collaborative and creative company culture

Health care coverage, including dental and vision

Long-term disability insurance

401(k) eligibility after one year

$72,000 - $85,000 a year
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